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010   $a3-319-20182-4
024 7 $a10.1007/978-3-319-20182-5
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035   $a(SSID)ssj0001524787
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035   $a(PQKBTitleCode)TC0001524787
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035   $a(DE-He213)978-3-319-20182-5
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100   $a20150603d2015      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvances in National Brand and Private Label Marketing $eSecond International Conference, 2015 /$fedited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
205   $a1st ed. 2015.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015.
215   $a1 online resource (208 p.)
225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254
300   $aDescription based upon print version of record.
311 08$a3-319-20181-6 
320   $aIncludes bibliographical references at the end of each chapters.
327   $aPart I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II.
330   $aThis book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
410  0$aSpringer Proceedings in Business and Economics,$x2198-7254
606   $aMarketing
606   $aPsychology, Industrial
606   $aElectronic commerce
606   $aStrategic planning
606   $aLeadership
606   $aMarketing
606   $aWork and Organizational Psychology
606   $aE-Business
606   $aBusiness Strategy and Leadership
615  0$aMarketing.
615  0$aPsychology, Industrial.
615  0$aElectronic commerce.
615  0$aStrategic planning.
615  0$aLeadership.
615 14$aMarketing.
615 24$aWork and Organizational Psychology.
615 24$aE-Business.
615 24$aBusiness Strategy and Leadership.
676   $a658.827
702   $aMartínez-López$b Francisco J$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aGázquez-Abad$b Juan Carlos$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aSethuraman$b Raj$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910298474303321
996   $aAdvances in National Brand and Private Label Marketing$91934675
997   $aUNINA