LEADER 03360nam  22006015  450 
001 9910298473303321
005 20200920095718.0
010   $a3-658-09918-6
024 7 $a10.1007/978-3-658-09918-3
035   $a(CKB)3710000000422043
035   $a(EBL)2094868
035   $a(SSID)ssj0001524733
035   $a(PQKBManifestationID)11886369
035   $a(PQKBTitleCode)TC0001524733
035   $a(PQKBWorkID)11485765
035   $a(PQKB)11112082
035   $a(DE-He213)978-3-658-09918-3
035   $a(MiAaPQ)EBC2094868
035   $a(PPN)186396287
035   $a(EXLCZ)993710000000422043
100   $a20150602d2015      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aFactors Driving Social Network Site Usage /$fby Claus-Peter H. Ernst
205   $a1st ed. 2015.
210  1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2015.
215   $a1 online resource (133 p.)
300   $aDescription based upon print version of record.
311   $a3-658-09917-8 
320   $aIncludes bibliographical references.
327   $aThe Hedonic and Utilitarian Motivations of Social Network Site Usage -- The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage -- Privacy Protecting Behavior in Social Network Sites -- Drivers of Sharing and Receiving Usage on Social Network Sites.
330   $aBased on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. Contents The Hedonic and Utilitarian Motivations of Social Network Site Usage The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage Privacy Protecting Behavior in Social Network Sites Drivers of Sharing and Receiving Usage on Social Network Sites Target Groups Students and researchers in the fields of information systems and marketing Executives in the fields of information systems and marketing The Author Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.
606   $aManagement
606   $aIndustrial management
606   $aMarketing
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
615  0$aManagement.
615  0$aIndustrial management.
615  0$aMarketing.
615 14$aInnovation/Technology Management.
615 24$aMarketing.
676   $a330
676   $a658.8
676   $a658514
700   $aErnst$b Claus-Peter H$4aut$4http://id.loc.gov/vocabulary/relators/aut$01061548
906   $aBOOK
912   $a9910298473303321
996   $aFactors Driving Social Network Site Usage$92519173
997   $aUNINA