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024 7 $a10.1007/978-3-319-12463-6
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035   $a(DE-He213)978-3-319-12463-6
035   $a(MiAaPQ)EBC6312835
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100   $a20150302d2015      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt
182   $cc
183   $acr
200 10$aFundamentals of Business-to-Business Marketing $eMastering Business Markets /$fedited by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger
205   $a1st ed. 2015.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015.
215   $a1 online resource (VII, 330 p. 126 illus.) 
225 1 $aSpringer Texts in Business and Economics,$x2192-4333
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a3-319-12462-5 
327   $aThe Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.
330   $aThis textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
410  0$aSpringer Texts in Business and Economics,$x2192-4333
606   $aMarketing
606   $aLeadership
606   $aGlobalization
606   $aMarkets
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aEmerging Markets/Globalization$3https://scigraph.springernature.com/ontologies/product-market-codes/525010
615  0$aMarketing.
615  0$aLeadership.
615  0$aGlobalization.
615  0$aMarkets.
615 14$aMarketing.
615 24$aBusiness Strategy/Leadership.
615 24$aEmerging Markets/Globalization.
676   $a658.8
702   $aKleinaltenkamp$b Michael$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aPlinke$b Wulff$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aWilkinson$b Ian$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aGeiger$b Ingmar$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910298471103321
996   $aFundamentals of Business-to-Business Marketing$92517657
997   $aUNINA