LEADER 06680nam 22006855 450 001 9910298471003321 005 20200919225419.0 010 $a3-658-09603-9 024 7 $a10.1007/978-3-658-09603-8 035 $a(CKB)3710000000412263 035 $a(EBL)2095688 035 $a(SSID)ssj0001500722 035 $a(PQKBManifestationID)11894612 035 $a(PQKBTitleCode)TC0001500722 035 $a(PQKBWorkID)11522307 035 $a(PQKB)11273426 035 $a(DE-He213)978-3-658-09603-8 035 $a(MiAaPQ)EBC2095688 035 $a(PPN)186027931 035 $a(EXLCZ)993710000000412263 100 $a20150508d2015 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEuropean Retail Research $e2014, Volume 28, Issue I /$fedited by Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda 205 $a1st ed. 2015. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2015. 215 $a1 online resource (165 p.) 225 1 $aEuropean Retail Research,$x1867-8785 300 $aDescription based upon print version of record. 311 $a3-658-09602-0 320 $aIncludes bibliographical references at the end of each chapters. 327 $aPreface; Contents; Making Consumers Switch from Counterfeit to Genuine Luxury-A Retail Perspective; Abstract; Keywords; 1 Introduction; 2 Theoretical Background; 2.1 Towards a typology of non-deceptive counterfeiters; 2.2 Counterfeit Consumer Behaviour Specificities; 2.3 Retailing of genuine and fake luxury products; 3 Material and methods; 4 Results; 4.1 What's in the World of Luxury?; 4.1.1 Product Characteristics; 4.1.2 Product usage; 4.1.3 Define Oneself, i.e. building one's identity; 4.1.4 Another World; 4.1.5 Identification; 4.1.6 Express Oneself, i.e. showing one's identity 327 $a4.2 What's in the World of Counterfeiting?4.2.1 Context; 4.2.2 Consumer; 4.2.3 Brand; 4.2.4 Product; 4.2.5 Interaction Between the Actors; 5 Discussion; 5.1 What Incentives to Switch Consumption from Fake to Real?; 5.2 Impact on product policy; 5.3 Impact on price policy; 5.4 Impact on Promotion policy; 5.5 Impact on Place Policy (including store localisation, store atmosphere and sales force); 6 Conclusions; Appendixes; Appendix A: Interview Guide; Appendix B: The Fake Rolex; References 327 $aSuccessful GAM Organisation for Companies that Supply International Retailers and the Role of international Marketing StrategyAbstract; Keywords; 1 Introduction; 2 Hypotheses Development; 2.1 Theory and conceptualization; 2.2 Hypotheses on GAM strategy and performance; 2.3 Hypotheses on GAM structure and performance; 2.4 GAM strategy, structure and performance; 2.5 Moderating role of IMS; 3 Empirical Study; 3.1 Sample; 3.2 Measurements and method; 4 Results; 5 Discussion; 6 Limitations and research directions; Appendix A; References 327 $aThe World's Leading E-Retailers and Environmental SustainabilityAbstract; Keywords; 1 Introduction; 2 Corporate Social Responsibility and Environmental Sustainability; 3 Methodology; 4 Findings; 5 Discussion; 6 Conclusion; References; Willingness to Pay in Food Retailing-An Empirical Study of Consumer Behaviour in the Context of the Proliferation of Organic Products; Abstract; Keywords; 1 Willingness to Pay in the Context of Food Distribution; 1.1 Introduction; 1.2 Research Framework; 2 State of Research and Hypotheses Development; 2.1 Determinants of the Purchase of Organic Food 327 $a2.2 Determinants of the Purchase of Conventional Private Labels2.3 Direct Determinants of WTP in Food Retailing; 2.4 Influence of Socio-Demographics on Psychographics and Purchasing Behaviour; 2.5 The Research Model at a Glance; 3 Data Base, Methodology, Empirical Results and Implications; 3.1 Household Panel Data; 3.2 Measurement of Constructs; 3.2.1 Level of Purchasing Behaviour; 3.2.2 Level of Psychographics; 3.2.3 Level of Socio-demographics; 3.3 Quality Analysis of the Reflective Specified Multiple-Item Constructs; 3.4 Estimating the Structural Equation Model 327 $a3.5 Results and Implications 330 $aThe aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication?s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research ? based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. Contents Making Consumers Switch from Counterfeit to Genuine Luxury Successful GAM Organisation The World?s leading E-retailers and Environmental Sustainability Willingness to Pay in Food Retailing Retailing in Brazil Retailing in New Zealand Target Groups Retail Researchers, Retail Executives, Retail Lectures, Retail Students   The Editors Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernhard Swoboda, University of Trier, Germany. 410 0$aEuropean Retail Research,$x1867-8785 606 $aSales management 606 $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000 615 0$aSales management. 615 14$aSales/Distribution. 676 $a381.1094 702 $aFoscht$b Thomas$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aMorschett$b Dirk$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aRudolph$b Thomas$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aSchnedlitz$b Peter$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aSchramm-Klein$b Hanna$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aSwoboda$b Bernhard$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910298471003321 996 $aEuropean Retail Research$92495384 997 $aUNINA