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010   $a3-319-17392-8
024 7 $a10.1007/978-3-319-17392-4
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100   $a20150508d2015      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMinority Marketing: Issues and Prospects $eProceedings of the 1987 Minority Marketing Congress /$fedited by Robert L. King
205   $a1st ed. 2015.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015.
215   $a1 online resource (176 p.)
225 1 $aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173
300   $aDescription based upon print version of record.
311 08$a3-319-17391-X 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $aForeword -- Plenary Session -- Issues in Methodology -- Consumer Behavior,-  Minorities and Advertising and Promotion -- Minority Enterprises.
330   $aThis volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
410  0$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173
606   $aMarketing
606   $aStrategic planning
606   $aLeadership
606   $aSales management
606   $aMarketing
606   $aBusiness Strategy and Leadership
606   $aSales and Distribution
615  0$aMarketing.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aSales management.
615 14$aMarketing.
615 24$aBusiness Strategy and Leadership.
615 24$aSales and Distribution.
676   $a330
676   $a658.4092
676   $a658.8
676   $a658.81
702   $aKing$b Robert L$4edt$4http://id.loc.gov/vocabulary/relators/edt
712 02$aAcademy of Marketing Science.
906   $aBOOK
912   $a9910298468803321
996   $aMinority Marketing: Issues and Prospects$92504688
997   $aUNINA