LEADER 04845nam 22006375 450 001 9910298467103321 005 20200919181520.0 010 $a3-319-20400-9 024 7 $a10.1007/978-3-319-20400-0 035 $a(CKB)3710000000494133 035 $a(EBL)4068070 035 $a(SSID)ssj0001583926 035 $a(PQKBManifestationID)16264280 035 $a(PQKBTitleCode)TC0001583926 035 $a(PQKBWorkID)14864467 035 $a(PQKB)10562769 035 $a(DE-He213)978-3-319-20400-0 035 $a(MiAaPQ)EBC4068070 035 $a(PPN)240974999 035 $a(EXLCZ)993710000000494133 100 $a20151020d2015 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aConfessions of the Pricing Man $eHow Price Affects Everything /$fby Hermann Simon 205 $a1st ed. 2015. 210 1$aCham :$cSpringer International Publishing :$cImprint: Copernicus,$d2015. 215 $a1 online resource (231 p.) 300 $aIncludes indexes. 311 $a3-319-20399-1 327 $aPreface: Confessions -- Chapter 1 My first painful encounters with prices -- Chapter 2 Everything revolves around price -- Chapter 3 The strange psychology of pricing -- Chapter 4 Price positioning: High or Low -- Chapter 5 Prices and profit -- Chapter 6 Prices and decisions -- Chapter 7 Price differentiation: The high art -- Chapter 8 Innovations in pricing -- Chapter 9 Pricing in crises and price wars -- Chapter 10 What the CEO needs to do. 330 $aThe world?s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon?s lifelong journey has taken him from rural farmers? markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses, and gain a sustained competitive advantage. Here, for consumers and business people alike, he reveals the secrets of successful pricing practices, and shares the wisdom and common sense that will forever change the way you thinking about pricing. ?This is the best book I know to open your mind to the practical problems in setting your prices.? PHILIP KOTLER, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. ?Hermann Simon is ?The Pricing Man? and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics ? and it will help your company also.? KEVIN MITCHELL, President, The Professional Pricing Society, Inc. ?Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with ?willingness to pay? is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades.? WILLIAM POUNDSTONE, Author, Priceless: The Myth of Fair Value (and How to Take Advantage of It) . 606 $aMarketing 606 $aLeadership 606 $aManagement 606 $aMicroeconomics 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aManagement$3https://scigraph.springernature.com/ontologies/product-market-codes/515000 606 $aMicroeconomics$3https://scigraph.springernature.com/ontologies/product-market-codes/W31000 615 0$aMarketing. 615 0$aLeadership. 615 0$aManagement. 615 0$aMicroeconomics. 615 14$aMarketing. 615 24$aBusiness Strategy/Leadership. 615 24$aManagement. 615 24$aMicroeconomics. 676 $a650 700 $aSimon$b Hermann$4aut$4http://id.loc.gov/vocabulary/relators/aut$0148673 906 $aBOOK 912 $a9910298467103321 996 $aConfessions of the Pricing Man$92536951 997 $aUNINA