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200 10$aProceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference /$fedited by Naresh K. Malhotra
205   $a1st ed. 2015.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015.
215   $a1 online resource (509 p.)
225 1 $aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173
300   $aDescription based upon print version of record.
311 08$a3-319-16942-4 
320   $aIncludes bibliographical references and index.
327   $aForeword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Special Session Papers -- Research in Progress.
330   $aThis volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
410  0$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173
606   $aMarketing
606   $aStrategic planning
606   $aLeadership
606   $aSales management
606   $aMarketing
606   $aBusiness Strategy and Leadership
606   $aSales and Distribution
615  0$aMarketing.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aSales management.
615 14$aMarketing.
615 24$aBusiness Strategy and Leadership.
615 24$aSales and Distribution.
676   $a330
676   $a658.4092
676   $a658.8
676   $a658.81
702   $aMalhotra$b Naresh K$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910298465403321
996   $aProceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference$92504684
997   $aUNINA