LEADER 01037nam a22002651i 4500 001 991003630669707536 005 20040519132753.0 008 040802s1932 fr |||||||||||||||||fre 035 $ab13103246-39ule_inst 035 $aARCHE-105585$9ExL 040 $aBiblioteca Interfacoltà$bita$cA.t.i. Arché s.c.r.l. Pandora Sicilia s.r.l. 082 04$a841.1 100 1 $aSebillet, Thomas$0489720 245 10$aArt poetique francoys /$cThomas Sebillet ; édition critique avec une introduction et des notes publiées par Felix Gaiffe 250 $a2. tirage 260 $aParis :$bDroz,$c1932 300 $aXXVI, 226 p. ;$c18 cm 440 0$aSociété des textes français modernes 700 1 $aGaiffe, Felix 907 $a.b13103246$b02-04-14$c05-08-04 912 $a991003630669707536 945 $aLE002 Fondo Giudici H 415$g1$i2002000313140$lle002$nC. 1$o-$pE0.00$q-$rn$so $t0$u0$v0$w0$x0$y.i13737545$z05-08-04 996 $aArt poetique francoys$9306935 997 $aUNISALENTO 998 $ale002$b05-08-04$cm$da $e-$ffre$gfr $h0$i1 LEADER 04961nam 22006735 450 001 9910298358403321 005 20250609110431.0 010 $a9783030016982 010 $a3030016986 024 7 $a10.1007/978-3-030-01698-2 035 $a(CKB)4100000007158815 035 $a(MiAaPQ)EBC5602010 035 $a(DE-He213)978-3-030-01698-2 035 $a(Perlego)3494869 035 $a(MiAaPQ)EBC6229999 035 $a(EXLCZ)994100000007158815 100 $a20181119d2018 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aApplying Behavioural Science to the Private Sector $eDecoding What People Say and What They Do /$fby Helena Rubinstein 205 $a1st ed. 2018. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2018. 215 $a1 online resource (147 pages) 311 08$a9783030016975 311 08$a3030016978 327 $aPart I: Theory and principles of behavioural science -- Chapter 1: An overview of behavioural science: Why businesses don?t use it and why they should -- Chapter 2: The difficulty of predicting behaviour: Why existing market research methods aren?t good enough -- Chapter 3: The science behind behaviour: Why evidence-based theories and models are useful -- Chapter 4: The application of theory to intervention design: Why a structured process is vital -- Part II Embedding behavioural science in the business -- Chapter 5: The integration of behavioural science into business: How to overcome resistance to using it in in the organisation -- Chapter 6: The importance of multiple perspectives: How to make behavioural science work in multidisciplinary teams -- Chapter 7: A case study of using behavioural science in practice: How Southwest Airlines used it to improve the boarding experience -- Chapter 8: The ethical risks of using behavioural science: How to avoid its misuse -- Chapter 9: The benefits of applying behavioural science to business: How to get the most value from behavioural science. 330 $aThis book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges. Helena Rubinstein is Head of Behavioural Science at Innovia Technology and works with major global corporations across many different sectors. She has held senior positions in advertising and communications. Her academic background is in social and health psychology, and she lectures at the University of Cambridge, UK, on the application of social psychology to social issues. 606 $aPsychology, Industrial 606 $aPersonality 606 $aDifference (Psychology) 606 $aCommunity psychology 606 $aEconomics$xPsychological aspects 606 $aConsumer behavior 606 $aWork and Organizational Psychology 606 $aPersonality and Differential Psychology 606 $aCommunity Psychology 606 $aEconomic Psychology 606 $aConsumer Behavior 615 0$aPsychology, Industrial. 615 0$aPersonality. 615 0$aDifference (Psychology) 615 0$aCommunity psychology. 615 0$aEconomics$xPsychological aspects. 615 0$aConsumer behavior. 615 14$aWork and Organizational Psychology. 615 24$aPersonality and Differential Psychology. 615 24$aCommunity Psychology. 615 24$aEconomic Psychology. 615 24$aConsumer Behavior. 676 $a658.8343 676 $a658.812 700 $aRubinstein$b Helena$4aut$4http://id.loc.gov/vocabulary/relators/aut$0765836 906 $aBOOK 912 $a9910298358403321 996 $aApplying Behavioural Science to the Private Sector$91557381 997 $aUNINA