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010   $a3-319-92084-7
024 7 $a10.1007/978-3-319-92084-9
035   $a(CKB)4100000004243998
035   $a(DE-He213)978-3-319-92084-9
035   $a(MiAaPQ)EBC5406527
035   $a(PPN)227404807
035   $a(EXLCZ)994100000004243998
100   $a20180529d2018      u|             0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvances in National Brand and Private Label Marketing$b[electronic resource] $eFifth International Conference, 2018 /$fedited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2018.
215   $a1 online resource (XIII, 176 p. 14 illus., 6 illus. in color.)
225 1 $aSpringer Proceedings in Business and Economics,$x2198-7246
311   $a3-319-92083-9 
320   $aIncludes bibliographical references.
327   $aPart I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research.
330   $aThe 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application ? such as consumer decision-making, premium private labels, digital transformation, ethical aspects, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding ? using a wide variety of theoretical and methodological approaches. This volume presents the proceedings of this 2018 NB&PL marketing conference in a collection of original and relevant contributions:.
410  0$aSpringer Proceedings in Business and Economics,$x2198-7246
606   $aMarketing
606   $aIndustrial psychology
606   $aE-business
606   $aElectronic commerce
606   $aE-commerce
606   $aTrade
606   $aBusiness
606   $aCommerce
606   $aLeadership
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aIndustrial and Organizational Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20030
606   $ae-Business/e-Commerce$3https://scigraph.springernature.com/ontologies/product-market-codes/522060
606   $aTrade$3https://scigraph.springernature.com/ontologies/product-market-codes/527010
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
615  0$aMarketing.
615  0$aIndustrial psychology.
615  0$aE-business.
615  0$aElectronic commerce.
615  0$aE-commerce.
615  0$aTrade.
615  0$aBusiness.
615  0$aCommerce.
615  0$aLeadership.
615 14$aMarketing.
615 24$aIndustrial and Organizational Psychology.
615 24$ae-Business/e-Commerce.
615 24$aTrade.
615 24$aBusiness Strategy/Leadership.
676   $a658.8
702   $aMartínez-López$b Francisco J$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aGázquez-Abad$b Juan Carlos$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aChernev$b Alexander$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910298216903321
996   $aAdvances in National Brand and Private Label Marketing$91934675
997   $aUNINA