LEADER 03444nam 22006495 450 001 9910298214203321 005 20240628131426.0 010 $a9783319571898 010 $a3319571893 024 7 $a10.1007/978-3-319-57189-8 035 $a(CKB)4340000000062698 035 $a(MiAaPQ)EBC4932104 035 $a(DE-He213)978-3-319-57189-8 035 $a(PPN)222238232 035 $a(Perlego)3494324 035 $a(EXLCZ)994340000000062698 100 $a20170731d2018 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aCraft Beverages and Tourism, Volume 2 $eEnvironmental, Societal, and Marketing Implications /$fedited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018. 215 $a1 online resource (228 pages) $cillustrations (some color), tables 311 08$a9783319571881 311 08$a3319571885 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $a1. Introduction -- 2. Brewing Green: Sustainability in the Craft Beer Movement -- 3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey Craft Distilleries: Sense of place and sustainability -- 8. Drink Tourism: A Profile of the Intoxicated Traveler -- 9. Craft Brewing Festivals -- 10. (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three urban industrial sites.-11. Brewing a Beer Industry in Asheville, North Carolina -- 12. An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry -- 13. Conclusion. 330 $aThis volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. . 606 $aTourism 606 $aManagement 606 $aMarketing 606 $aSustainability 606 $aCulture$xStudy and teaching 606 $aTourism Management 606 $aMarketing 606 $aSustainability 606 $aCultural Studies 615 0$aTourism. 615 0$aManagement. 615 0$aMarketing. 615 0$aSustainability. 615 0$aCulture$xStudy and teaching. 615 14$aTourism Management. 615 24$aMarketing. 615 24$aSustainability. 615 24$aCultural Studies. 676 $a338.4766342 702 $aSlocum$b Susan L$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aKline$b Carol$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aCavaliere$b Christina T$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910298214203321 996 $aCraft Beverages and Tourism, Volume 2$92507048 997 $aUNINA