LEADER 03812nam 22007095 450 001 9910298205003321 005 20200704074621.0 010 $a3-319-61174-7 024 7 $a10.1007/978-3-319-61174-7 035 $a(CKB)3780000000451119 035 $a(MiAaPQ)EBC4939357 035 $a(DE-He213)978-3-319-61174-7 035 $a(PPN)222235047 035 $a(EXLCZ)993780000000451119 100 $a20170804d2018 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $2rdacarrier 200 14$aThe Quintessence of Sales $eWhat You Really Need to Know to Be Successful in Sales /$fby Stefan Hase, Corinna Busch 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2018. 215 $a1 online resource (131 pages) $cillustrations, tables 225 1 $aQuintessence Series,$x2195-4941 311 $a3-319-61172-0 320 $aIncludes bibliographical references. 327 $aIntroduction: Essential Sales Know-How -- The Dawn of the Sales Age: A First Basic Understanding -- The Sales Process -- The Sales Environment -- The Sales Team -- Sales Management -- Conclusion: Managing Sales Activities. 330 $aThis book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the ?front line? where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success. 410 0$aQuintessence Series,$x2195-4941 606 $aSales management 606 $aMarketing 606 $aLeadership 606 $aOrganization 606 $aPlanning 606 $aPersonnel management 606 $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000 606 $aHuman Resource Management$3https://scigraph.springernature.com/ontologies/product-market-codes/517000 615 0$aSales management. 615 0$aMarketing. 615 0$aLeadership. 615 0$aOrganization. 615 0$aPlanning. 615 0$aPersonnel management. 615 14$aSales/Distribution. 615 24$aMarketing. 615 24$aBusiness Strategy/Leadership. 615 24$aOrganization. 615 24$aHuman Resource Management. 676 $a341.57 700 $aHase$b Stefan$4aut$4http://id.loc.gov/vocabulary/relators/aut$01059965 702 $aBusch$b Corinna$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910298205003321 996 $aThe Quintessence of Sales$92510007 997 $aUNINA