LEADER 03587nam  22005535  450 
001 9910298200103321
005 20200705090026.0
010   $a3-319-77944-3
024 7 $a10.1007/978-3-319-77944-7
035   $a(CKB)4100000002892521
035   $a(MiAaPQ)EBC5335430
035   $a(DE-He213)978-3-319-77944-7
035   $a(PPN)225553902
035   $a(EXLCZ)994100000002892521
100   $a20180331d2018      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvertising in Contemporary Consumer Culture /$fby Hélène de Burgh-Woodman
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018.
215   $a1 online resource (275 pages)
311   $a3-319-77943-5 
327   $a1. Introduction -- 2. Postmodern Culture, Convergence and Advertising -- 3. Assemblage Thinking -- 4. Intensities and the Singular Assemblage: Becomings -- 5. Intensities and the Singular Assemblage: Time and Space -- 6. Extensions and the Advertising Suite -- 7. The Oeuvre as Assemblage -- 8. The Assembled Advertisement and the Consumer.
330   $aThis is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari?s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
606   $aMarketing
606   $aCommunication
606   $aMotion pictures and television
606   $aCulture?Study and teaching
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010
606   $aScreen Studies$3https://scigraph.springernature.com/ontologies/product-market-codes/413000
606   $aCultural Theory$3https://scigraph.springernature.com/ontologies/product-market-codes/411130
615  0$aMarketing.
615  0$aCommunication.
615  0$aMotion pictures and television.
615  0$aCulture?Study and teaching.
615 14$aMarketing.
615 24$aMedia and Communication.
615 24$aScreen Studies.
615 24$aCultural Theory.
676   $a659.1
700   $ade Burgh-Woodman$b Hélène$4aut$4http://id.loc.gov/vocabulary/relators/aut$01063114
906   $aBOOK
912   $a9910298200103321
996   $aAdvertising in Contemporary Consumer Culture$92530648
997   $aUNINA