LEADER 03443nam  22006135  450 
001 9910298200103321
005 20240509021922.0
010   $a9783319779447
010   $a3319779443
024 7 $a10.1007/978-3-319-77944-7
035   $a(CKB)4100000002892521
035   $a(MiAaPQ)EBC5335430
035   $a(DE-He213)978-3-319-77944-7
035   $a(PPN)225553902
035   $a(Perlego)3482653
035   $a(EXLCZ)994100000002892521
100   $a20180331d2018      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvertising in Contemporary Consumer Culture /$fby Hélène de Burgh-Woodman
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018.
215   $a1 online resource (275 pages)
311 08$a9783319779430 
311 08$a3319779435 
327   $a1. Introduction -- 2. Postmodern Culture, Convergence and Advertising -- 3. Assemblage Thinking -- 4. Intensities and the Singular Assemblage: Becomings -- 5. Intensities and the Singular Assemblage: Time and Space -- 6. Extensions and the Advertising Suite -- 7. The Oeuvre as Assemblage -- 8. The Assembled Advertisement and the Consumer.
330   $aThis is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari's notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent mediaplatforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
606   $aMarketing
606   $aCommunication
606   $aMotion pictures
606   $aTelevision broadcasting
606   $aCulture$xStudy and teaching
606   $aMarketing
606   $aMedia and Communication
606   $aFilm and Television Studies
606   $aCultural Theory
615  0$aMarketing.
615  0$aCommunication.
615  0$aMotion pictures.
615  0$aTelevision broadcasting.
615  0$aCulture$xStudy and teaching.
615 14$aMarketing.
615 24$aMedia and Communication.
615 24$aFilm and Television Studies.
615 24$aCultural Theory.
676   $a659.1
700   $ade Burgh-Woodman$b Hélène$4aut$4http://id.loc.gov/vocabulary/relators/aut$01063114
906   $aBOOK
912   $a9910298200103321
996   $aAdvertising in Contemporary Consumer Culture$92530648
997   $aUNINA