LEADER 04490nam 22005895 450 001 9910298196003321 005 20200702170958.0 010 $a3-319-77550-2 024 7 $a10.1007/978-3-319-77550-0 035 $a(CKB)4100000003359539 035 $a(MiAaPQ)EBC5347240 035 $a(DE-He213)978-3-319-77550-0 035 $a(PPN)226697967 035 $a(EXLCZ)994100000003359539 100 $a20180413d2018 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Experience Logic as a New Perspective for Marketing Management $eFrom Theory to Practical Applications in Different Sectors /$fedited by Tonino Pencarelli, Fabio Forlani 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2018. 215 $a1 online resource (221 pages) 225 1 $aInternational Series in Advanced Management Studies,$x2366-8814 311 $a3-319-77549-9 327 $aIntroduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral applications -- The tourist offer of the destination in an experience logic perspective -- Sustainable management of events in an experiential perspective -- How marketing works in the Experience Economy: The case of the Experience Gift Box providers -- Experience economy and the management of shopping centers: The role of entertainment -- The Importance of Being Earnest. Enhancing the authentic experience of cultural heritage through the experience-based approach -- Experience logic: the new challenge for trade fairs -- The experiential approach in the cosmetics industry: The Eva Garden case study -- Marketing of traditional-local products in the experience logic perspective. 330 $aThis book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods. 410 0$aInternational Series in Advanced Management Studies,$x2366-8814 606 $aCustomer relations?Management 606 $aMotivation research (Marketing) 606 $aLeadership 606 $aPsychology, Applied 606 $aCustomer Relationship Management$3https://scigraph.springernature.com/ontologies/product-market-codes/513050 606 $aConsumer Behavior$3https://scigraph.springernature.com/ontologies/product-market-codes/513060 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aApplied Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20210 615 0$aCustomer relations?Management. 615 0$aMotivation research (Marketing) 615 0$aLeadership. 615 0$aPsychology, Applied. 615 14$aCustomer Relationship Management. 615 24$aConsumer Behavior. 615 24$aBusiness Strategy/Leadership. 615 24$aApplied Psychology. 676 $a658.8 702 $aPencarelli$b Tonino$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aForlani$b Fabio$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910298196003321 996 $aThe Experience Logic as a New Perspective for Marketing Management$92507034 997 $aUNINA