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010   $a981-10-8429-7
024 7 $a10.1007/978-981-10-8429-4
035   $a(CKB)4100000002892685
035   $a(MiAaPQ)EBC5358184
035   $a(DE-He213)978-981-10-8429-4
035   $a(PPN)225548879
035   $a(EXLCZ)994100000002892685
100   $a20180309d2018      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aChinese Consumers and the Fashion Market /$fedited by Yingjiao Xu, Ting Chi, Jin Su
205   $a1st ed. 2018.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2018.
215   $a1 online resource (211 pages)
225 1 $aSpringer Series in Fashion Business,$x2366-8776
311   $a981-10-8428-9 
327   $aPart 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand consciousness and fashion consumption -- Part 3. 2: social media engagement and fashion consumption Part 3.3: mobile shopping and fashion consciousness -- Part 4: Challenges and opportunities in the Chinese Fashion Market -- Part 4.1: Are Chinese loyal consumers? ?exploration of Chinese multi-brand loyalty -- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese consumers stand?  -- Part 4.3: Fashion Counterfeits: are consumers the only one to blame?. .
330   $aThis book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China?s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
410  0$aSpringer Series in Fashion Business,$x2366-8776
606   $aMarket research
606   $aTextile industry
606   $aGlobalization
606   $aMarkets
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aTextile Engineering$3https://scigraph.springernature.com/ontologies/product-market-codes/C24000
606   $aEmerging Markets/Globalization$3https://scigraph.springernature.com/ontologies/product-market-codes/525010
615  0$aMarket research.
615  0$aTextile industry.
615  0$aGlobalization.
615  0$aMarkets.
615 14$aMarket Research/Competitive Intelligence.
615 24$aTextile Engineering.
615 24$aEmerging Markets/Globalization.
676   $a339.470951
702   $aXu$b Yingjiao$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aChi$b Ting$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aSu$b Jin$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910298192603321
996   $aChinese Consumers and the Fashion Market$92509994
997   $aUNINA