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200 14$aThe Strategy Planning Process $eAnalyses, Options, Projects /$fby Rudolf Grünig, Richard Kühn
205   $a2nd ed. 2018.
210  1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2018.
215   $a1 online resource (269 pages)
311   $a3-662-56220-0 
327   $aIdea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing Strategic Planning.
330   $aDeveloping future strategies for a company is an important and complex task, and forms the core issue in this book. A company?s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company?s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.
606   $aLeadership
606   $aOrganization
606   $aPlanning
606   $aOperations research
606   $aDecision making
606   $aEntrepreneurship
606   $aMarketing
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000
606   $aOperations Research/Decision Theory$3https://scigraph.springernature.com/ontologies/product-market-codes/521000
606   $aEntrepreneurship$3https://scigraph.springernature.com/ontologies/product-market-codes/514000
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
615  0$aLeadership.
615  0$aOrganization.
615  0$aPlanning.
615  0$aOperations research.
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615  0$aMarketing.
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615 24$aOrganization.
615 24$aOperations Research/Decision Theory.
615 24$aEntrepreneurship.
615 24$aMarketing.
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