LEADER 03783nam  22006015  450 
001 9910298188503321
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010   $a3-319-90353-5
024 7 $a10.1007/978-3-319-90353-8
035   $a(DE-He213)978-3-319-90353-8
035   $a(MiAaPQ)EBC5398414
035   $a(PPN)227406796
035   $a(CKB)4100000004243956
035   $a(EXLCZ)994100000004243956
100   $a20180517d2018      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBrand Platform in the Professional Sport Industry $eSustaining Growth through Innovation /$fby Jingxuan Zheng, Daniel S. Mason
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2018.
215   $a1 online resource (XIII, 104 p. 4 illus.) 
311   $a3-319-90352-7 
320   $aIncludes bibliographical references and index.
327   $a1. Sport, Information, and the Attention Economy -- 2. The Evolution of Professional Sports as a Multi-sided Market -- 3. Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry -- 4. Creating a Combined Multi-sided Market and Brand Platform Ecosystem.
330   $aThis book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues ? which has focused on protection and exploitation of league content ? inefficient, and calls for a new model to integrate new media into the market. By integrating platform theory with the Service Dominant Logic (SDL) of marketing we describe how the multi-sided market of professional sports is evolving into a platform ecosystem, and the role of its most important customers ? the fans ? will also evolve from end users, to value co-creators, complementors and innovators. This book will create a new way of understanding the evolution of professional sports leagues and future growth of the industry, and lay the foundation for new research within the academic realm of sport management and sports marketing.
606   $aBranding (Marketing)
606   $aManagement
606   $aIndustrial management
606   $aSports?Economic aspects
606   $aDigital media
606   $aBranding$3https://scigraph.springernature.com/ontologies/product-market-codes/513070
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
606   $aSports Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W52000
606   $aDigital/New Media$3https://scigraph.springernature.com/ontologies/product-market-codes/412040
615  0$aBranding (Marketing).
615  0$aManagement.
615  0$aIndustrial management.
615  0$aSports?Economic aspects.
615  0$aDigital media.
615 14$aBranding.
615 24$aInnovation/Technology Management.
615 24$aSports Economics.
615 24$aDigital/New Media.
676   $a650
700   $aZheng$b Jingxuan$4aut$4http://id.loc.gov/vocabulary/relators/aut$01059231
702   $aMason$b Daniel S$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910298188503321
996   $aBrand Platform in the Professional Sport Industry$92504714
997   $aUNINA