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010   $a981-10-7007-5
024 7 $a10.1007/978-981-10-7007-5
035   $a(CKB)4100000001381669
035   $a(DE-He213)978-981-10-7007-5
035   $a(MiAaPQ)EBC5183850
035   $a(PPN)222226196
035   $a(EXLCZ)994100000001381669
100   $a20171204d2018      u|             0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aContemporary Case Studies on Fashion Production, Marketing and Operations$b[electronic resource] /$fedited by Pui-Sze Chow, Chun-Hung Chiu, Amy C. Y. Yip, Ailie K. Y. Tang
205   $a1st ed. 2018.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2018.
215   $a1 online resource (XIV, 243 p. 33 illus., 23 illus. in color.) 
225 1 $aSpringer Series in Fashion Business,$x2366-8776
311   $a981-10-7006-7 
320   $aIncludes bibliographical references and index.
327   $aPart I: Fashion Production -- Chapter 1: Technological advance in fashion product development -- Chapter 2: Sustainable fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of fashion brands -- Chapter 7: Multi-channel strategy -- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry -- Chapter 9: RFID adoption in the fashion industry -- Chapter 10: Fashion business as a social enterprise.
330   $aThis book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
410  0$aSpringer Series in Fashion Business,$x2366-8776
606   $aMarket research
606   $aTextile industry
606   $aProduction management
606   $aBusiness logistics
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aTextile Engineering$3https://scigraph.springernature.com/ontologies/product-market-codes/C24000
606   $aProduction$3https://scigraph.springernature.com/ontologies/product-market-codes/519010
606   $aSupply Chain Management$3https://scigraph.springernature.com/ontologies/product-market-codes/519030
615  0$aMarket research.
615  0$aTextile industry.
615  0$aProduction management.
615  0$aBusiness logistics.
615 14$aMarket Research/Competitive Intelligence.
615 24$aTextile Engineering.
615 24$aProduction.
615 24$aSupply Chain Management.
676   $a687.0688
702   $aChow$b Pui-Sze$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aChiu$b Chun-Hung$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aC. Y. Yip$b Amy$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aK. Y. Tang$b Ailie$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910298186103321
996   $aContemporary Case Studies on Fashion Production, Marketing and Operations$92518427
997   $aUNINA