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010   $a3-319-64027-5
024 7 $a10.1007/978-3-319-64027-3
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035   $a(DE-He213)978-3-319-64027-3
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100   $a20170906d2018      u|         0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAugmented Reality and Virtual Reality $eEmpowering Human, Place and Business /$fedited by Timothy Jung, M. Claudia tom Dieck
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2018.
215   $a1 online resource (XI, 384 p. 87 illus., 8 illus. in color.)
225 1 $aProgress in IS,$x2196-8713
311   $a3-319-64026-7 
320   $aIncludes bibliographical references at the end of each chapters.
327   $aPart I: Augmented and Virtual Reality in Tourism -- Part II: Augmented and Virtual Reality in Retail and Fashion -- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling -- Part IV: Augmented and Virtual Reality in Healthcare and Defence -- Part V: Augmented and Virtual Reality Design & Development -- Part VI: Augmented and Virtual Reality in Industry.
330   $aThis volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective. .
410  0$aProgress in IS,$x2196-8713
606   $aTourism
606   $aManagement
606   $aComputer networks
606   $aBusiness information services
606   $aSocial sciences$xData processing
606   $aDigital humanities
606   $aElectronic data processing$xManagement
606   $aTourism Management
606   $aComputer Communication Networks
606   $aIT in Business
606   $aComputer Application in Social and Behavioral Sciences
606   $aDigital Humanities
606   $aIT Operations
615  0$aTourism.
615  0$aManagement.
615  0$aComputer networks.
615  0$aBusiness information services.
615  0$aSocial sciences$xData processing.
615  0$aDigital humanities.
615  0$aElectronic data processing$xManagement.
615 14$aTourism Management.
615 24$aComputer Communication Networks.
615 24$aIT in Business.
615 24$aComputer Application in Social and Behavioral Sciences.
615 24$aDigital Humanities.
615 24$aIT Operations.
676   $a006.8
686   $aJEL.T2
702   $aJung$b Timothy$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $atom Dieck$b M. Claudia$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
912   $a9910298185303321
996   $aAugmented Reality and Virtual Reality$92143206
997   $aUNINA