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010   $a981-10-5218-2
024 7 $a10.1007/978-981-10-5218-7
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035   $a(Au-PeEL)EBL5589016
035   $a(OCoLC)1056503947
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035   $a(EXLCZ)994340000000223629
100   $a20171101d2018      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMarket Research $eThe Process, Data, and Methods Using Stata /$fby Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
205   $a1st ed. 2018.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2018.
215   $a1 online resource (XX, 416 p. 212 illus., 50 illus. in color.) 
225 1 $aSpringer Texts in Business and Economics,$x2192-4333
311   $a981-10-5217-4 
327   $aChapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results.
330   $aThis book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
410  0$aSpringer Texts in Business and Economics,$x2192-4333
606   $aMarketing research
606   $aStatistics
606   $aKnowledge management
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aStatistics for Business, Management, Economics, Finance, Insurance$3https://scigraph.springernature.com/ontologies/product-market-codes/S17010
606   $aKnowledge Management$3https://scigraph.springernature.com/ontologies/product-market-codes/515030
615  0$aMarketing research.
615  0$aStatistics.
615  0$aKnowledge management.
615 14$aMarket Research/Competitive Intelligence.
615 24$aStatistics for Business, Management, Economics, Finance, Insurance.
615 24$aKnowledge Management.
676   $a658.83
700   $aMooi$b Erik$4aut$4http://id.loc.gov/vocabulary/relators/aut$0789431
702   $aSarstedt$b Marko$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aMooi-Reci$b Irma$4aut$4http://id.loc.gov/vocabulary/relators/aut
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910298179603321
996   $aMarket Research$92497816
997   $aUNINA