LEADER 01124nam0 22003133i 450 001 UBO3007090 005 20231121125900.0 100 $a20150119f19001999||||0itac50 ba 101 | $ager 102 $ade 181 1$6z01$ai $bxxxe 182 1$6z01$an 200 1 $a˜Der œDom zu Naumburg$fAufnahmen von Walter Hege$geinfuhrender Text von Leo Bruhns 210 $aKonigstein im Taunus$cLangewiesche Bucherei$d1949 215 $a47 p.$cill.$d21 cm 225 | $a˜Der œEiserne Hammer 410 0$1001LO10309076$12001 $a˜Der œEiserne Hammer 606 $aNaumburg $xDuomo$xGuide$2FIR$3RMLC387441$9I 676 $a726.50943$9$v21 700 1$aHege$b, Walter$3LO1V162200$4070$0204235 702 1$aBruhns$b, Leo$3SBLV002705 801 3$aIT$bIT-01$c20150119 850 $aIT-FR0017 899 $aBiblioteca umanistica Giorgio Aprea$bFR0017 $eN 912 $aUBO3007090 950 0$aBiblioteca umanistica Giorgio Aprea$d 52DSR F 40$e 52FLS0000379945 VMB RS $fC $h20150119$i20150119 977 $a 52 996 $aDom zu Naumburg$93640669 997 $aUNICAS LEADER 04587nam 22008175 450 001 9910298171003321 005 20251029114604.0 010 $a9783319783963 010 $a3319783963 024 7 $a10.1007/978-3-319-78396-3 035 $a(CKB)4100000005958204 035 $a(MiAaPQ)EBC5497163 035 $a(DE-He213)978-3-319-78396-3 035 $a(PPN)229918581 035 $a(Perlego)3492936 035 $a(EXLCZ)994100000005958204 100 $a20180822d2018 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigital Influence $eUnleash the Power of Influencer Marketing to Accelerate Your Global Business /$fby Joel Backaler 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018. 215 $a1 online resource (xvi, 214 pages) $ccolor illustrations 311 18$aPrinted edition: 9783319783970 311 18$aPrinted edition: 9783319783956 311 1 $a3319783955 320 $aIncludes bibliographical references and index. 327 $a1 Introduction -- 2 Then vs. Now: Influencer Marketing (Re-Defined) -- 3 Levels of Influence: Key Characteristics of Modern-Day Influencers -- 4 A Global Phenomenon: The Rise of Influencers Around the World -- 5 Business to Consumer (B2C) Influencer Marketing Landscape -- 6 Business to Business (B2B) Influencer Marketing Landscape -- 7 Discover Influencers: Finding the Perfect Match -- 8 Engage Influencers: Developing an Effective Outreach Strategy -- 9 Collaborate with Influencers: Potential Paths to Take -- 10 Know the Risks: The Dark Side of Influencer Collaboration -- 11 Measure Success: What's the Return on Investment -- 12 Case Studies: Influencer Marketing Best Practices from Around the World -- 13 What's Coming: The Future of Influencer Marketing. 330 $aThis book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine "level of influence" to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind. 606 $aTelemarketing 606 $aInternet marketing 606 $aBranding (Marketing) 606 $aQuantitative research 606 $aBusiness 606 $aManagement science 606 $aInternational economic integration 606 $aGlobalization 606 $aDigital Marketing 606 $aBranding 606 $aData Analysis and Big Data 606 $aBusiness and Management 606 $aEmerging Markets and Globalization 606 $aConstrucció de marca (Màrqueting)$2thub 606 $aMàrqueting per Internet$2thub 606 $aDades massives$2thub 608 $aLlibres electrònics$2thub 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aBranding (Marketing) 615 0$aQuantitative research. 615 0$aBusiness. 615 0$aManagement science. 615 0$aInternational economic integration. 615 0$aGlobalization. 615 14$aDigital Marketing. 615 24$aBranding. 615 24$aData Analysis and Big Data. 615 24$aBusiness and Management. 615 24$aEmerging Markets and Globalization. 615 7$aConstrucció de marca (Màrqueting) 615 7$aMàrqueting per Internet 615 7$aDades massives 676 $a658.872 700 $aBackaler$b Joel$4aut$4http://id.loc.gov/vocabulary/relators/aut$0995782 906 $aBOOK 912 $a9910298171003321 996 $aDigital Influence$92281724 997 $aUNINA