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010   $a3-319-02687-9
024 7 $a10.1007/978-3-319-02687-9
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035   $a(DE-He213)978-3-319-02687-9
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100   $a20131118d2014      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMixed Method Research Design $eAn Application in Consumer-Brand Relationships (CBR) /$fby S. Sreejesh, Sanjay Mohapatra
205   $a1st ed. 2014.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2014.
215   $a1 online resource (182 p.)
300   $aDescription based upon print version of record.
311   $a3-319-02686-0 
320   $aIncludes bibliographical references and index.
327   $aIntroduction -- Literature Review -- Theoretical Development and Hypotheses -- Research Methodology -- Analysis and Results -- Discussion, Implications and Conclusions.
330   $aThis book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.
606   $aMarketing research
606   $aPersonnel management
606   $aMarketing
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aHuman Resource Management$3https://scigraph.springernature.com/ontologies/product-market-codes/517000
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
615  0$aMarketing research.
615  0$aPersonnel management.
615  0$aMarketing.
615 14$aMarket Research/Competitive Intelligence.
615 24$aHuman Resource Management.
615 24$aMarketing.
676   $a658.3
700   $aSreejesh$b S$4aut$4http://id.loc.gov/vocabulary/relators/aut$01059172
702   $aMohapatra$b Sanjay$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910298161703321
996   $aMixed Method Research Design$92505277
997   $aUNINA