LEADER 04071nam 22006733 450 001 9910297042303321 005 20230914145731.0 010 $a3-631-75380-2 024 7 $a10.3726/b13901 035 $a(CKB)4100000007276972 035 $a(OAPEN)1003169 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/37100 035 $a(MiAaPQ)EBC30686331 035 $a(Au-PeEL)EBL30686331 035 $a(EXLCZ)994100000007276972 100 $a20230911d2009 uy 0 101 0 $aeng 135 $auuuuu---auuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aJoint Pricing and Inventory Control under Reference Price Effects 205 $aFirst edition 210 1$aFrankfurt a.M. :$cPeter Lang GmbH, Internationaler Verlag der Wissenschaften,$d2009. 210 4$dİ2010. 215 $a1 online resource (124 pages) 225 0 $aForschungsergebnisse der Wirtschaftsuniversitaet Wien. 311 $a3-631-58913-1 327 $aCover -- 1. Introduction -- 1.1. Problem description -- 1.2. Research intention -- 1.3. Structure of the thesis -- 2. Models in Operations Research Literature -- 2.1. Problem description -- 2.2. One-period models -- 2.2.1. Inventory control -- 2.2.2. Joint pricing and inventory control -- 2.3. Multi-period models -- 2.3.1. Dynamic programing formulation -- 2.3.2. Inventory control -- 2.3.3. Joint pricing and inventory control -- 3. Models in Marketing Literature -- 3.1. Problem description -- 3.2. Model formulation and dynamic program -- 3.3. Results -- 3.3.1. Loss-neutral customer behavior -- 3.3.2. Loss-averse and loss-seeking customer behavior -- 4. Integrated Model with Reference Price Effects -- 4.1. Introduction -- 4.2. Model formulation -- 4.3. Dynamic program -- 5. Analytical Analysis of the Integrated Model -- 5.1. One-period model -- 5.2. Two-period model -- 5.3. Multi-period model -- 6. Simulations and Numerical Investigations -- 6.1. Loss-neutral customer behavior -- 6.1.1. The optimal policy's structure -- 6.1.2. The influence of the demand distribution -- 6.2. Joint versus sequential optimization -- 6.2.1. Classical operations research models -- 6.2.2. Integrated model with reference price effects -- 6.3. Extensions -- 7. Summary, Conclusion and Future Research -- A. Auxiliary Calculations -- Bibliography. 330 $aIn this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price formed on the basis of past purchases. Immediate effects of price reductions on profits have to be weighted against the resulting losses in future periods. By providing an analytical analysis and numerical simulations we study how the additional dynamics of the consumers? willingness to pay affect an optimal pricing and inventory control model and whether a simple policy such as a base-stock-list-price policy holds in such a setting. 517 $aForschungsergebnisse der Wirtschaftsuniversitaet Wien vol. 33 606 $aManagement 606 $aProduction standards 606 $aPurchasing$xManagement 610 $aAnalytical Analysis 610 $aControl 610 $aDynamic Programming 610 $aEffects 610 $aGimpl 610 $aHeersink 610 $aIntegrated Pricing and Inventory Models 610 $aInventory 610 $aJoint 610 $aPrice 610 $aPricing 610 $aReference 610 $aStochastic Demand Models 610 $aunder 615 0$aManagement. 615 0$aProduction standards. 615 0$aPurchasing$xManagement. 700 $aGimpl-Heersink$b Lisa$0951460 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910297042303321 996 $aJoint Pricing and Inventory Control under Reference Price Effects$92150982 997 $aUNINA