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200 1 $aIlluminated manuscripts in the Fitzwilliam museum$ean exhibition to commemorate the 150. anniversary of the death of the founder Richard, 7. viscount Fitzwilliam of Merrion$fFrancis Wormald & Phyllis M. Giles
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200 10$aRebuilding brand America$b[electronic resource] $ewhat we must do to restore our reputation and safeguard the future of American business abroad /$fDick Martin
210   $aNew York $cAmerican Management Association$dc2007
215   $a296 p. $cill
300   $aTitle from title screen.
311   $a0-8144-7333-4 
320   $aIncludes bibliographical references (p. [263]-287) and index.
327   $aTilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
606   $aBrand name products$zUnited States
606   $aBranding (Marketing)$zUnited States
606   $aInternational economic relations
606   $aAnti-Americanism
606   $aAnti-Americanism$zArab countries
607   $aUnited States$xRelations
608   $aElectronic books.
615  0$aBrand name products
615  0$aBranding (Marketing)
615  0$aInternational economic relations.
615  0$aAnti-Americanism.
615  0$aAnti-Americanism
676   $a658.8/27
700   $aMartin$b Dick$f1946-$0938460
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