LEADER 05054 am 2200913 n 450 001 9910275042703321 005 20231128164136.0 010 $a2-490296-08-6 035 $a(CKB)4100000003845152 035 $a(FrMaCLE)OB-irhis-1928 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/40754 035 $a(PPN)228250390 035 $a(EXLCZ)994100000003845152 100 $a20180502j|||||||| ||| 0 101 0 $afre 135 $auu||||||m|||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAmericanisation in 20th Century Europe: business, culture, politics. Volume 2 /$fNick Tiratsoo, Mathias Kipping 210 $aLille $cPublications de l?Institut de recherches historiques du Septentrion$d2018 215 $a1 online resource (410 p.) 311 $a2-905637-44-7 330 $aThis volume makes an important contribution to debates about American interactions with Europe in the Twentieth Century. It interrogates current understandings of ?Americanisation? and aims to produce new and fruitful departures for future research and discussion. The approach adopted uses the broadest possible view of American influence, encompassing the whole of the micro-economic sphere, and including not only companies, but also consumers and business cultures in general. Taken together, the individual chapters confirm the importance of the US as a reference point for European businesses and consumers. At the same time, they cast fresh light on the complexity of the ?Americanisation? process, which was always more than a simple one-sided transfer or ?export? of ideas, and also point to the multiplicity of outcomes, ranging from outright rejection to the more usual selective acceptance. Above all, they reinforce the view that ?Americanisation? was a social phenomenon, involving real people in specific contexts, whether at company, industry or societal level, and motives that ranged all the way from the idealistic to the venal. Ce volume apporte une contribution importante au débat sur les interactions entre l?Amérique et l?Europe au xxe siècle. Il pose des interrogations sur le sens courant de ?Américanisation? et voudrait offrir de nouveaux et fructueux points de départ pour de futures recherches et discussions. L?approche choisie utilise la vision la plus large possible de l?influence américaine, englobant l?ensemble de la sphère micro-économique et abordant non seulement les entreprises, mais aussi la culture des consommateurs et des entreprises en général. Pris comme un ensemble, les différents chapitres de cet ouvrage confirment l?importance des États-Unis comme point de référence pour les entrepreneurs et les consommateurs européens. Simultanément, ils apportent un éclairage nouveau sur la complexité du processus d?Américanisation qui fut toujours plus? 517 $aAmericanisation in 20th Century Europe 606 $aHistory 606 $aSociology 606 $aaméricanisation 606 $aEurope 606 $avie intellectuelle 610 $aaméricanisation 610 $aEurope 610 $avie intellectuelle 615 4$aHistory 615 4$aSociology 615 4$aaméricanisation 615 4$aEurope 615 4$avie intellectuelle 700 $aAmdam$b Rolv Petter$01191599 701 $aBarjot$b Dominique$0438302 701 $aBerland$b Nicolas$01318176 701 $aBertrams$b Kenneth$0769690 701 $aBooth$b Alan$0127389 701 $aBoyns$b Trevor$01104030 701 $aBraun$b Hans-Joachim$0508973 701 $aByrkjeflot$b Haldor$01318177 701 $aCoopey$b Richard$0239249 701 $aDaumas$b Jean-Claude$01237440 701 $aGarcia-Ruiz$b José L$01318178 701 $aGourvish$b Terry$0497676 701 $aHeinonen$b Visa$01318179 701 $aHilton$b Matthew$01123243 701 $aKing$b Linda$01318180 701 $aKipping$b Matthias$0903295 701 $aKnox$b Bill$01318181 701 $aLanthier$b Pierre$0140344 701 $aLescent-Giles$b Isabelle$0140376 701 $aMckinlay$b Alan$01318182 701 $aMiskell$b Peter$01318183 701 $aObelkevich$b James$0250089 701 $aPantzar$b Mika$0523441 701 $aPorter$b Dilwyn$01318184 701 $aPuig$b Nùria$01318185 701 $aRanieri$b Ruggero$0123855 701 $aSaul$b Samir$0141349 701 $aSchröter$b Harm G$0145801 701 $aSedgwick$b John$01126881 701 $aSegreto$b Luciano$0134350 701 $aSluyterman$b Keetie E$01318186 701 $aSogner$b Knut$01318187 701 $aTiratsoo$b Nick$0538219 701 $aZimnovitch$b Henri$01318188 701 $aTiratsoo$b Nick$0538219 701 $aKipping$b Mathias$01318189 801 0$bFR-FrMaCLE 906 $aBOOK 912 $a9910275042703321 996 $aAmericanisation in 20th Century Europe: business, culture, politics. Volume 2$93033171 997 $aUNINA