LEADER 01972 am  22004213u 450 
001 9910272356303321
005 20230814222123.0
010   $a1-78735-388-5
024 7 $a10.14324/111.9781787353886
035   $a(CKB)4100000004240060
035   $a(OAPEN)651053
035   $a(WaSeSS)IndRDA00120716
035   $a(EXLCZ)994100000004240060
100   $a20200604d2018      uy             0
101 0 $aeng
135   $auuuuu---auuuu
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aConsumer data research /$fPaul Longley, James Cheshire and Alex Singleton
210  1$aLondon :$cUCL Press,$d2018.
215   $a1 online resource (196) 
311   $a1-78735-389-3 
330   $aBig Data collected by customer-facing organisations ? such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings ? account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors ? and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
606   $aConsumer behavior
606   $aBig data
615  0$aConsumer behavior.
615  0$aBig data.
676   $a658.8342
700   $aLongley$b Paul$035249
702   $aCheshire$b James
702   $aSingleton$b Alex
801  0$bWaSeSS
801  1$bWaSeSS
906   $aBOOK
912   $a9910272356303321
996   $aConsumer data research$92258371
997   $aUNINA