LEADER 03925 am 22006133u 450 001 9910265130703321 005 20210729133538.0 010 $a3-319-68152-4 024 7 $a10.1007/978-3-319-68152-8 035 $a(CKB)4100000001382012 035 $a(DE-He213)978-3-319-68152-8 035 $a(MiAaPQ)EBC5588834 035 $a(MiAaPQ)EBC6356656 035 $a(Au-PeEL)EBL5588834 035 $a(OCoLC)1066196768 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/37558 035 $a(PPN)222230509 035 $a(EXLCZ)994100000001382012 100 $a20210409d2018 uy 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aBioeconomy $eshaping the transition to a sustainable, biobased economy /$fIris Lewandowski, editor ; in collboration with Nicole Gaudet [and four others] 205 $a1st ed. 2018. 210 $aCham$cSpringer Nature$d2018 210 1$aCham, Switzerland :$cSpringer Open,$d[2018] 210 4$d©2018 215 $a1 online resource (VI, 354 p. 165 illus., 139 illus. in color.) 311 $a3-319-68151-6 320 $aIncludes bibliographical references. 327 $a1. Introduction -- Part I: Bioeconomy Concepts and Research Methods -- Chapter 2: Context -- Chapter 3: Bioeconomy concepts -- Chapter 4: Core principles -- Chapter 4: Inter- and Transdisciplinarity in the Bioeconomy -- Part II: Knowledge Base for Biobased Value Chains -- Chapter 5:Biobased Resources and Value Chains -- Chapter 6: Primary Production -- Chapter 7: Processing of Biobased Resources -- Chapter 8: Markets, Sustainability management and Entrepreneurship.- Part III: Transition to a Sustainable Bioeconomy -- Chapter9:  Modelling and Tools Supporting the Transition to a Bioeconomy -- Chapter 10: Environmental Economics, the Bioeconomy and the Role of Government -- Chapter 11: Economic Growth, Development, and Innovation ? The Transformation towards a Knowledge-based Bioeconomy -- Chapter 12: The Bioeconomist. 330 $aThis book is open access under a CC BY 4.0 license. This book defines the new field of "Bioeconomy" as the sustainable and innovative use of biomass and biological knowledge to provide food, feed, industrial products, bioenergy and ecological services. The chapters highlight the importance of bioeconomy-related concepts in public, scientific, and political discourse. Using an interdisciplinary approach, the authors outline the dimensions of the bioeconomy as a means of achieving sustainability. The authors are ideally situated to elaborate on the diverse aspects of the bioeconomy. They have acquired in-depth experience of interdisciplinary research through the university?s focus on ?Bioeconomy?, its contribution to the Bioeconomy Research Program of the federal state of Baden-Württemberg, and its participation in the German Bioeconomy Council. With the number of bioeconomy-related projects at European universities rising, this book will provide graduate students and researchers with background information on the bioeconomy. It will  familiarize scientific readers with bioeconomy-related terms and give scientific background for economists, agronomists and natural scientists alike. 606 $aBiology, Economic 606 $aSustainable development 610 $aSustainability 610 $aBiomass Management 610 $aResource Management 610 $aAgriculture 610 $aMacroeconomics 615 0$aBiology, Economic. 615 0$aSustainable development. 676 $a333.9516 700 $aLewandowski$b Iris$4auth$01355868 702 $aLewandowski$b Iris 702 $aGaudet$b Nicole 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910265130703321 996 $aBioeconomy$93359951 997 $aUNINA LEADER 03024 am 22005413u 450 001 9910563157903321 005 20230808201115.0 035 $a(CKB)3710000000987300 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/37556 035 $a(EXLCZ)993710000000987300 100 $a20170102d2016uuuu fy| 0 101 0 $anor 135 $aurmu#---uuuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aInnholdsmarkedsføring$b[electronic resource] $ekonsept, forretningsmodeller, juss, etikk og praksis /$fJens Barland (red.), Tor Bang, Arne Krokan, Monica Viken 210 $cCappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing)$d2016 210 1$aOslo, Norway :$cCappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publication),$d2016. 210 4$d©2016 215 $a1 online resource (248 pages) $c1 illustration (colour); digital, PDF file(s) 311 $a82-02-53049-0 320 $aIncludes bibliographical references. 330 $aThis book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning ?concept, business models, legal aspects, ethics and practice?, is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion of the definition of ?content marketing?. The book is concerned about the practice of content marketing in a context where media are digitalized, and how digitalization is linked to changes in business models for the media. However, content marketing practices are challenging the legal framework as well as ethical restrictions in several ways. One example is freedom of expression concerning commercial content. Another is the debate on content marketing as native advertisements in editorial products, and the risk of mixing such commercial content with journalism. This book is the first to be published on this topic in the Norwegian language based on scientific research and including many examples from Norwegian practices. 606 $aMarketing$xMoral and ethical aspects$zNorway 606 $aMarketing$xLaw and legislation 606 $aMass media$xMarketing 606 $aDigital communications$xLaw and legislation 606 $aDigital communications$xMoral and ethical aspects 610 $amedia 610 $ajournalism 610 $amarketing 610 $acontent marketing 615 0$aMarketing$xMoral and ethical aspects 615 0$aMarketing$xLaw and legislation. 615 0$aMass media$xMarketing. 615 0$aDigital communications$xLaw and legislation. 615 0$aDigital communications$xMoral and ethical aspects. 700 $aBang$b Tor$4auth$01375054 702 $aBarland$b Jens 702 $aBang$b Tor 702 $aKrokan$b Arne 702 $aViken$b Monica 801 2$bUkMaJRU 906 $aBOOK 912 $a9910563157903321 996 $aInnholdsmarkedsføring$93409114 997 $aUNINA