LEADER 05799nam 2200733Ia 450 001 9910139197603321 005 20170809173250.0 010 $a1-118-00523-6 010 $a1-119-20079-2 010 $a1-283-94098-1 010 $a1-118-00521-X 035 $a(CKB)2560000000052866 035 $a(EBL)699456 035 $a(OCoLC)702161486 035 $a(SSID)ssj0000469004 035 $a(PQKBManifestationID)11324942 035 $a(PQKBTitleCode)TC0000469004 035 $a(PQKBWorkID)10510250 035 $a(PQKB)10622394 035 $a(MiAaPQ)EBC699456 035 $a(CaSebORM)9781118005231 035 $a(EXLCZ)992560000000052866 100 $a20100903d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe executive's guide to enterprise social media strategy$b[electronic resource] $ehow social networks are radically transforming your business /$fDavid B. Thomas, Mike Barlow 205 $a1st edition 210 $aHoboken, N.J. $cJohn Wiley & Sons$d2010 215 $a1 online resource (226 p.) 225 1 $aWiley & SAS business series 300 $aIncludes index. 311 $a0-470-88602-1 320 $aIncludes bibliographical references and index. 327 $aThe Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; THEY LAUGHED AT THE WRIGHT BROTHERS; A WORLD OF NEW CHALLENGES AND OPPORTUNITIES; GETTING A FIRM GRASP ON A VIRAL PHENOMENON; WHAT'S THE HURRY? 327 $aTOO NEWFANGLED FOR YOU?A VERY COOL SCENARIO; STEP UP AND MEET THE MILLENNIAL GENERATION; JUST WHAT YOU NEEDED: ANOTHER "CONVERGENCE"; CHAPTER 2: The New Mode of Production; SOCIAL MEDIA, TEAMWORK, AND COLLABORATION; MAPPING SOCIAL MEDIA TO RESULTS; ACCELERATING PRODUCT DEVELOPMENT; DRIVING KNOWLEDGE INTO AND ACROSS THE ORGANIZATION; CROWD SOURCING . . .; WE'RE ALL HACKERS NOW; CHAPTER 3: The Social Enterprise; FORGET MURPHY'S LAW; MORE IMPORTANT THAN MONEY ?; THE SOCIAL WORKFORCE; COLLABORATION IS THE NEW EFFICIENCY; SOCIAL HR; FIRST IMPRESSIONS COUNT; THE TRAIN IS LEAVING THE STATION 327 $aTHE NEW SOCIAL DIMENSIONSOCIAL CRM; SOCIAL LEADERSHIP; MAKING IT STICK; LEGAL NICETIES; HIGH SPEEDS NEED SEAT BELTS; TAKE THE TIME TO WRITE IT DOWN; Part II: Building a Structure for Success; CHAPTER 4: Get Everybody Together in the Same Room; INVITE THE PRACTITIONERS, NOT JUST THE RULEMAKERS; FIGURE OUT WHAT'S IMPORTANT; WHAT ARE YOUR EXISTING GOALS?; WHAT MAKES SENSE IN YOUR INDUSTRY?; WHAT MAKES SENSE IN YOUR COMPANY?; HOW CAN YOU FIGURE OUT WHAT WILL WORK FOR YOU?; CHAPTER 5: Creating Social Media Guidelines; BE CLEAR AND CONCISE; GUIDING PRINCIPLES FOR SOCIAL MEDIA AT SAS 327 $aINCLUDE DOS AS WELL AS DON'TSINCLUDE EXAMPLES; COMMUNICATE AS OFTEN AS POSSIBLE, IN EVERY CHANNEL YOU HAVE; SPOTLIGHT SUCCESSES; LEAD BY EXAMPLE; CHAPTER 6: Staffing and Structuring; WHERE DOES IT LIVE?; HIRE OR DESIGNATE?; HOW DO YOU STRUCTURE FOR SOCIAL MEDIA?; HOW ONE ORGANIZATION PULLS IT TOGETHER; OUTSOURCING THE ROLES; CHAPTER 7: Listening, Measurement, Analytics, and ROI; A SIMPLE LISTENING FRAMEWORK; FIRST, A WORD FROM THE MEASUREMENT QUEEN; "LISTEN, YES. BUT THINK BIGGER."; THE FIVE KINDS OF LISTENING; WHAT IS SOCIAL MEDIA ANALYTICS?; CAREONE'S MEASUREMENT MODEL 327 $aNOT A SIMPLE FORMULA, BUT A FORMULA NONETHELESSCHAPTER 8: The Keys to Success in Social Media; IT'S DIFFICULT IN ITS SIMPLICITY; FINDING THE TIME TO DO IT; A SIMPLE MODEL; USING ALL YOUR CHANNELS; NINE EASY WAYS TO WRITE A BLOG POST; PART III: Putting Your Social Media Strategy to Work; CHAPTER 9: Marketing; FROM STROLLERS TO SHARPIES; FROM THE NURSERY TO THE KITCHEN; SHARPIE, MEET LAMBORGHINI; BERT'S ADVICE; CHAPTER 10: Social Media for B2B; B2B AND PHONEBOOTH-TO-B; TAKING AN INTEGRATED APPROACH AT CISCO; CHAPTER 11: Public Relations; THE OLD MODEL OF PR; THE NEW MODEL OF PR 327 $aSOCIAL MEDIA PR AT MAYO CLINIC 330 $aAn actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies.High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategiesDescribes the actual processes, organizational structures, an 410 0$aWiley and SAS business series. 606 $aBusiness enterprises$xComputer networks 606 $aStrategic planning$xComputer networks 606 $aSocial media$xEconomic aspects 606 $aOnline social networks$xEconomic aspects 608 $aElectronic books. 615 0$aBusiness enterprises$xComputer networks. 615 0$aStrategic planning$xComputer networks. 615 0$aSocial media$xEconomic aspects. 615 0$aOnline social networks$xEconomic aspects. 676 $a006.70684 676 $a658.872 700 $aThomas$b David B.$f1952-$0998418 701 $aBarlow$b Mike$0917340 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910139197603321 996 $aThe executive's guide to enterprise social media strategy$92290300 997 $aUNINA LEADER 02812nam 22005535 450 001 9910255457703321 005 20250818164254.0 010 $a9783319638027 010 $a3319638025 024 7 $a10.1007/978-3-319-63802-7 035 $a(PPN)28675083X 035 $a(CKB)3790000000544787 035 $a(DE-He213)978-3-319-63802-7 035 $a(MiAaPQ)EBC5215340 035 $a(Perlego)3492241 035 $a(EXLCZ)993790000000544787 100 $a20180104d2017 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 13$aAn Authentic Account of Adam Smith /$fby Gavin Kennedy 205 $a1st ed. 2017. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2017. 215 $a1 online resource (XV, 212 p.) 311 08$a9783319638010 311 08$a3319638017 320 $aIncludes bibliographical references and index. 327 $aPreface -- 1. General Introduction -- 2. Smith on Bargaining -- 3. The Edinburgh Rhetoric Lectures -- 4. Smith's use of the "Invisible Hand" metaphor -- 5. The myths of the invisible hand -- 6. Smith on Jurisprudence -- 7. The Theory of Moral Sentiments -- 8. Wealth of Nations -- 9. Summary and Conclusions. 330 $aThis book is a textual criticism of modern ideas about the work of Adam Smith that offers a new perspective on many of his famous contributions to economic thought. Adam Smith is often hailed as a leading figure in the development of economic theories, but modern presentations of his works do not reflect Smith's actual ideas or influence during his lifetime. Gavin Kennedy believes that his name and his legacy were often appropriated or made into myths in the 19th and 20th centuries, with many misconceptions persisting today. Offering new analysis of works on rhetoric, moral sentiments, jurisprudence, the invisible hand and The Wealth of Nations, the book gives a new perspective on this important canonical thinker. . 606 $aEconomics$xHistory 606 $aInternational economic relations 606 $aEconomic history 606 $aHistory of Economic Thought and Methodology 606 $aInternational Political Economy' 606 $aEconomic History 615 0$aEconomics$xHistory. 615 0$aInternational economic relations. 615 0$aEconomic history. 615 14$aHistory of Economic Thought and Methodology. 615 24$aInternational Political Economy'. 615 24$aEconomic History. 676 $a330.1509 700 $aKennedy$b Gavin$4aut$4http://id.loc.gov/vocabulary/relators/aut$0247721 906 $aBOOK 912 $a9910255457703321 996 $aAn Authentic Account of Adam Smith$92156560 997 $aUNINA