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100   $a20160511d2016      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aPolitical Marketing and the 2015 UK General Election /$fedited by Darren G. Lilleker, Mark Pack
205   $a1st ed. 2016.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2016.
215   $a1 online resource (XI, 151 p. 3 illus., 1 illus. in color.) 
225 1 $aPalgrave Studies in Political Marketing and Management,$x2946-2622
311   $a1-137-58439-4 
320   $aIncludes bibliographical references and index.
327   $aElection strategies, campaign themes and target voters / Andrew Mullen -- Manifestos as an extended branding campaign / Andrew White -- Party branding : a case study of online political posters / Vincent Campbell -- Political party advertising and marketing strategies in the 2015 UK election / Janine Dermody -- Strategic media management / Darren G. Lilleker -- Digital political marketing / Anthony Ridge-Newman -- The battle for Brighton : the view from cyberspace /  Ivor Gaber -- Lessons for political marketing from 2015 / Darren G. Lilleker.
330   $aThis book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
410  0$aPalgrave Studies in Political Marketing and Management,$x2946-2622
606   $aCommunication in politics
606   $aElections
606   $aPolitical Communication
606   $aElectoral Politics
615  0$aCommunication in politics.
615  0$aElections.
615 14$aPolitical Communication.
615 24$aElectoral Politics.
676   $a320.014
702   $aLilleker$b Darren G$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aPack$b Mark$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910255306303321
996   $aPolitical Marketing and the 2015 UK General Election$92529788
997   $aUNINA