LEADER 02135oam 2200541I 450 001 996197697903316 005 20230422042343.0 010 $a1-134-60358-4 010 $a1-280-31773-6 010 $a0-203-46250-5 024 7 $a10.4324/9780203462508 035 $a(OCoLC)50875164 035 $a(SSID)ssj0000079722 035 $a(PQKBManifestationID)11126653 035 $a(PQKBTitleCode)TC0000079722 035 $a(PQKBWorkID)10075520 035 $a(PQKB)11679149 035 $a(MiAaPQ)EBC170170 035 $a(EXLCZ)99111056485541114 100 $a20180331d2000 uy 0 101 0 $aeng 135 $aurnn|---|nn|n 181 $ctxt 182 $cc 183 $acr 200 10$aRethinking public relations $ethe spin and the substance /$fKevin Moloney 210 1$aLondon ;$aNew York :$cRoutledge,$d2000. 215 $a1 online resource (ix, 196 pages) 225 0 $aRoutledge advances in management and business studies Rethinking public relations 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-415-21759-8 320 $aIncludes bibliographical references. 327 $a1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR. 410 0$aRoutledge advances in management and business studies ;$v13. 606 $aPublic relations 606 $aMass media and business 615 0$aPublic relations. 615 0$aMass media and business. 676 $a659.2 686 $a05.31$2bcl 700 $aMoloney$b Kevin$f1943,$01015521 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996197697903316 996 $aRethinking public relations$92371749 997 $aUNISA LEADER 04332nam 22005535 450 001 9910255212803321 005 20200630000823.0 010 $a3-319-70920-8 024 7 $a10.1007/978-3-319-70920-8 035 $a(CKB)4100000001382313 035 $a(DE-He213)978-3-319-70920-8 035 $a(MiAaPQ)EBC5577300 035 $a(EXLCZ)994100000001382313 100 $a20171207d2017 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCommunication and Bioethics at the End of Life $eReal Cases, Real Dilemmas /$fby Lori A. Roscoe, David P. Schenck 205 $a1st ed. 2017. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2017. 215 $a1 online resource (XXII, 199 p.) 311 $a3-319-70919-4 320 $aIncludes bibliographical references and index. 327 $aPreface -- Recommended References for Beginners -- Section I -- Beginnings/Endings: Complex Issues with Pregnancy, Newborns, and Young Children -- Case 1 ? Does the Nearness of Death Diminish the Value of a Life? -- Case 2 ? When Cultures Collide and a Newborn Almost Dies -- Case 3 ? When the Family Won?t Decide -- Case 4 ? Aggressive Treatment for a Child?s Inoperable Tumor -- Case 5 ? Is There Life After Death? A Case of Post-Mortem Sperm Retrieval -- Section II -- Decision-making: Families in the Mix -- Case 6 ? What is the Standard of Care for a Corpse? -- Case 7 ? When the Palliative Care Team Got Fired -- Case 8 ? A Young Woman?s Wish to Die -- Case 9 ? When Parents Contest an Adult Child?s Advance Directive -- Case 10 ? Please Stop Torturing Me ? Unless my Wife is in the Room! -- Case 11 ? Who Should Make Treatment Decisions for a Battered Spouse? -- Section III -- Autonomy and other Ideals: Balancing Benefits and Burdens -- Case 12 ? Something More Important than Life -- Case 13 ? Are There Limits on Futile Care for Patients in the U.S. Illegally? -- Case 14 ? To Treat . . . or Not to Treat? -- Case 15 ? A Patient?s Right to Treatment (and a Physician?s Right to Refuse) -- Case 16 ? A Depressed Caregiver Neglects His Own Health -- Conclusion. 330 $aThis casebook provides a set of cases that reveal the current complexity of medical decision-making, ethical reasoning, and communication at the end of life for hospitalized patients and those who care for and about them. End-of-life issues are a controversial part of medical practice and of everyday life. Working through these cases illuminates both the practical and philosophical challenges presented by the moral problems that surface in contemporary end-of-life care. Each case involved real people, with varying goals and constraints,who tried to make the best decisions possible under demanding conditions. Though there were no easy solutions, nor ones that satisfied all stakeholders, there are important lessons to be learned about the ways end-of-life care can continue to improve. This advanced casebook is a must-read for medical and nursing students, students in the allied health professions, health communication scholars, bioethicists, those studying hospital and public administration, as well as for practicing physicians and educators. . 606 $aBioethics 606 $aMedicine 606 $aMedical education 606 $aBioethics$3https://scigraph.springernature.com/ontologies/product-market-codes/E14010 606 $aMedicine/Public Health, general$3https://scigraph.springernature.com/ontologies/product-market-codes/H00007 606 $aMedical Education$3https://scigraph.springernature.com/ontologies/product-market-codes/O26000 615 0$aBioethics. 615 0$aMedicine. 615 0$aMedical education. 615 14$aBioethics. 615 24$aMedicine/Public Health, general. 615 24$aMedical Education. 676 $a171.7 700 $aRoscoe$b Lori A$4aut$4http://id.loc.gov/vocabulary/relators/aut$0990520 702 $aSchenck$b David P$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910255212803321 996 $aCommunication and Bioethics at the End of Life$92266007 997 $aUNINA