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005 20200629152926.0
010   $a981-10-3962-3
024 7 $a10.1007/978-981-10-3962-1
035   $a(CKB)3710000001152108
035   $a(DE-He213)978-981-10-3962-1
035   $a(MiAaPQ)EBC4837017
035   $a(EXLCZ)993710000001152108
100   $a20170405d2017      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aChinese and Indian Medicine Today $eBranding Asia /$fby Md. Nazrul Islam
205   $a1st ed. 2017.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2017.
215   $a1 online resource (XX, 213 p. 19 illus.) 
311   $a981-10-3961-5 
320   $aIncludes bibliographical references and index.
327   $aIntroduction -- History, theory and method from the classical texts -- Professionalization according to Western line: Education and health service delivery -- Commodification and commercialization -- Manufacturing magic bullets -- New consumption: Rise of health tourism -- Conclusion -- Bibliography -- Appendix -- Index.
330   $aThis book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach. It offers an ethnographic investigation of the scenarios in China and India and finds that modern students and graduates in these countries perceive Asian medicine to be as important as Western medicine. There is a growing tendency to integrate Asian medicine with Western medical thought in the academic curriculum that has led to a gradual decline of Asian medical thought and practices. At the same time, there has been a massive rise in patent drugs, health products and cosmetics being sold under the brand names of Asian medicine or herbal medicine. Most of these drugs and health products do not follow the classical formulas found in the Asian medical texts. The book analyses these texts and concludes that contemporary Asian medicine rarely follows the classical texts, and in fact uses Asian medicine brands to sell Western health products and practices. With a particular focus on the formal and professional sector of Chinese herbal medicine and Indian ayurvedic medicine in urban areas, this book appeals to a broad readership, including undergraduate students and academics as well as non-experts. Md. Nazrul Islam is an Associate Professor in the General Education Office, United International College, Beijing Normal University-Hong Kong Baptist University. He was a Visiting Associate Professor in the School of Population and Public Health, University of British Columbia (2015-16) during which time he completed this book manuscript.
606   $aMedicine?Philosophy
606   $aMedical education
606   $aBranding (Marketing)
606   $aPhilosophy of Medicine$3https://scigraph.springernature.com/ontologies/product-market-codes/E34030
606   $aMedical Education$3https://scigraph.springernature.com/ontologies/product-market-codes/O26000
606   $aBranding$3https://scigraph.springernature.com/ontologies/product-market-codes/513070
615  0$aMedicine?Philosophy.
615  0$aMedical education.
615  0$aBranding (Marketing).
615 14$aPhilosophy of Medicine.
615 24$aMedical Education.
615 24$aBranding.
676   $a610.1
700   $aIslam$b Md. Nazrul$4aut$4http://id.loc.gov/vocabulary/relators/aut$0908136
906   $aBOOK
912   $a9910255210503321
996   $aChinese and Indian Medicine Today$92255339
997   $aUNINA