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010   $a3-319-66287-2
024 7 $a10.1007/978-3-319-66287-9
035   $a(CKB)4100000000587672
035   $a(DE-He213)978-3-319-66287-9
035   $a(MiAaPQ)EBC5042210
035   $a(EXLCZ)994100000000587672
100   $a20170908d2017      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCultural Intermediaries $eAudience Participation in Media Organisations /$fby Jonathon Hutchinson
205   $a1st ed. 2017.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2017.
215   $a1 online resource (XIX, 236 p. 16 illus., 15 illus. in color.) 
311   $a3-319-66286-4 
320   $aIncludes bibliographical references and index.
330   $aThis book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.
606   $aCommunication
606   $aJournalism
606   $aDigital media
606   $aEconomic sociology
606   $aEthnography
606   $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010
606   $aJournalism$3https://scigraph.springernature.com/ontologies/product-market-codes/412030
606   $aDigital/New Media$3https://scigraph.springernature.com/ontologies/product-market-codes/412040
606   $aOrganizational Studies, Economic Sociology$3https://scigraph.springernature.com/ontologies/product-market-codes/X22020
606   $aEthnography$3https://scigraph.springernature.com/ontologies/product-market-codes/X12060
615  0$aCommunication.
615  0$aJournalism.
615  0$aDigital media.
615  0$aEconomic sociology.
615  0$aEthnography.
615 14$aMedia and Communication.
615 24$aJournalism.
615 24$aDigital/New Media.
615 24$aOrganizational Studies, Economic Sociology.
615 24$aEthnography.
676   $a302.23
700   $aHutchinson$b Jonathon$4aut$4http://id.loc.gov/vocabulary/relators/aut$0855628
906   $aBOOK
912   $a9910255079503321
996   $aCultural Intermediaries$91910288
997   $aUNINA