LEADER 04882nam  22007095  450 
001 9910255029203321
005 20250905105738.0
010   $a3-319-50530-0
024 7 $a10.1007/978-3-319-50530-5
035   $a(PPN)289019621
035   $a(CKB)3710000001109627
035   $a(DE-He213)978-3-319-50530-5
035   $a(MiAaPQ)EBC4825439
035   $a(EXLCZ)993710000001109627
100   $a20170316d2017      u|         0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aConsumer Perception of Product Risks and Benefits /$fedited by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke
205   $a1st ed. 2017.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2017.
215   $a1 online resource (XXIV, 596 p. 55 illus., 23 illus. in color.)
311 08$a3-319-50528-9 
320   $aIncludes bibliographical references at the end of each chapters.
327   $aProduct Risks: Types of Consumer Products -- Risks of Consumer Products -- Non-clinical Research-Based Product Assessment -- Clinical Research-Based Product Assessment -- Epidemiological Product Assessment -- Individual and Population Risks -- Risk Communication -- Perception of Product Risks and Benefits: Comprehension of Products and Messages -- Perception of Product Risks -- Measuring Risk Perception -- The Perception Risk Instrument (PRI) -- Role of Emotions in Risk Perception -- Rational Choice and Bounded Rationality -- Temporal Discounting of Future Risks -- Cognitive Styles and Personality in Risk Perception -- Consumer Values and Product Perception -- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior -- Consumer Products and Consumer Behavior -- Consumer Resistance: From Anti-consumption to Revenge -- Motivation -- Marketing and Market Research -- Consumer Behavior Research Methods -- Use, Abuse and Misuse -- Consumer Behavior in Subpopulations -- Regulation and Responsibility: Regulatory Prospective for Medicinal Products -- Regulations of Consumer Products -- Manufacturer Responsibilities -- Consumer Responsibilities -- Society and Policy Maker's Responsibilities -- Consumer Perceptions of Responsibility. .
330   $aThis book reflects the current thinking and research on how consumers? perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. .
606   $aEconomics$xPsychological aspects
606   $aPublic health
606   $aClinical health psychology
606   $aMarketing research
606   $aPsychology?Methodology
606   $aPsychometrics
606   $aStatistics
606   $aBehavioral/Experimental Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W54000
606   $aPublic Health$3https://scigraph.springernature.com/ontologies/product-market-codes/H27002
606   $aHealth Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y12020
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aPsychological Methods/Evaluation$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20040
606   $aStatistics for Social Sciences, Humanities, Law$3https://scigraph.springernature.com/ontologies/product-market-codes/S17040
615  0$aEconomics$xPsychological aspects.
615  0$aPublic health.
615  0$aClinical health psychology.
615  0$aMarketing research.
615  0$aPsychology?Methodology.
615  0$aPsychometrics.
615  0$aStatistics.
615 14$aBehavioral/Experimental Economics.
615 24$aPublic Health.
615 24$aHealth Psychology.
615 24$aMarket Research/Competitive Intelligence.
615 24$aPsychological Methods/Evaluation.
615 24$aStatistics for Social Sciences, Humanities, Law.
676   $a658.812
702   $aEmilien$b Ge?rard$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aWeitkunat$b Rolf$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aLu?dicke$b Frank$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910255029203321
996   $aConsumer Perception of Product Risks and Benefits$92260815
997   $aUNINA