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024 7 $a10.1057/9781137551894
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035   $a(DE-He213)978-1-137-55189-4
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035   $a(PPN)228322081
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100   $a20160111d2016      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt
182   $cc
183   $acr
200 10$aMore Than a Showroom $eStrategies for Winning Back Online Shoppers /$fby Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV
205   $a1st ed. 2016.
210  1$aNew York :$cPalgrave Macmillan US :$cImprint: Palgrave Macmillan,$d2016.
215   $a1 online resource (V, 200 p.) 
300   $aIncludes index.
311   $a1-137-55187-9 
311   $a1-349-56709-4 
330   $aThe growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers ? or potential consumers - browsing products in a retail store, and then ultimately purchasing online at a lower price through another store. In the age of the Internet, the sight of a customer who will visit a store and use their smartphone to scan the barcode, hoping to find the same item at a cheaper price from a different vendor has become commonplace. Through exhaustive research, the authors of this book investigate this exploding trend and offer strategies, tools, and training approaches that can help to transform showrooming customers into in-store sales. Offering retail managers and owners deep insight into how they can stem the loss of resources to showrooming, this book, through a close, systematic examination of showrooming, provides insight and understanding of the value added through customer service and expert salesperson knowledge. Retailers will learn how to implement essential, incremental changes to infuse value in the customer experience and entice significantly improved in-store sales while building core customer relationships and enhancing loyalty.
606   $aManagement
606   $aIndustrial management
606   $aSales management
606   $aMarketing
606   $aSociology
606   $aTrade
606   $aBusiness
606   $aCommerce
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
606   $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aSociology, general$3https://scigraph.springernature.com/ontologies/product-market-codes/X22000
606   $aTrade$3https://scigraph.springernature.com/ontologies/product-market-codes/527010
615  0$aManagement.
615  0$aIndustrial management.
615  0$aSales management.
615  0$aMarketing.
615  0$aSociology.
615  0$aTrade.
615  0$aBusiness.
615  0$aCommerce.
615 14$aInnovation/Technology Management.
615 24$aSales/Distribution.
615 24$aMarketing.
615 24$aSociology, general.
615 24$aTrade.
676   $a658.8/72
700   $aBachrach$b Daniel G$4aut$4http://id.loc.gov/vocabulary/relators/aut$0937451
702   $aOgilvie$b Jessica$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aRapp$b Adam$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aCalamusa IV$b Joe$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910254959003321
996   $aMore Than a Showroom$92184123
997   $aUNINA