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010   $a9781137578105
010   $a1137578106
024 7 $a10.1057/978-1-137-57810-5
035   $a(CKB)3710000000745167
035   $a(DE-He213)978-1-137-57810-5
035   $a(MiAaPQ)EBC4720148
035   $a(PPN)228322596
035   $a(Perlego)3490278
035   $a(EXLCZ)993710000000745167
100   $a20160608d2016      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBusiness Strategies and Competitiveness in Times of Crisis $eA Survey on Italian SMEs /$fby Laura Gavinelli
205   $a1st ed. 2016.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2016.
215   $a1 online resource (XXVIII, 290 p. 34 illus.) 
311 08$a9781137578099 
311 08$a1137578092 
327   $aChapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography.
330   $aThis book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. .
606   $aSmall business
606   $aStrategic planning
606   $aLeadership
606   $aMarketing research
606   $aBusiness intelligence
606   $aIndustrial organization
606   $aSmall Business
606   $aBusiness Strategy and Leadership
606   $aMarket Research and Competitive Intelligence
606   $aOrganization
615  0$aSmall business.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aMarketing research.
615  0$aBusiness intelligence.
615  0$aIndustrial organization.
615 14$aSmall Business.
615 24$aBusiness Strategy and Leadership.
615 24$aMarket Research and Competitive Intelligence.
615 24$aOrganization.
676   $a658.022
700   $aGavinelli$b Laura$4aut$4http://id.loc.gov/vocabulary/relators/aut$0479150
906   $aBOOK
912   $a9910254953203321
996   $aBusiness Strategies and Competitiveness in Times of Crisis$92135945
997   $aUNINA