LEADER 05652nam 22006735 450 001 9910254952603321 005 20200704022047.0 010 $a981-10-0727-6 024 7 $a10.1007/978-981-10-0727-9 035 $a(CKB)3710000000749258 035 $a(DE-He213)978-981-10-0727-9 035 $a(MiAaPQ)EBC4591934 035 $a(PPN)228318041 035 $a(EXLCZ)993710000000749258 100 $a20160712d2016 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvanced Business Analytics $eEssentials for Developing a Competitive Advantage /$fby Saumitra N. Bhaduri, David Fogarty 205 $a1st ed. 2016. 210 1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2016. 215 $a1 online resource (XIV, 156 p. 24 illus., 16 illus. in color.) 311 $a981-10-0726-8 320 $aIncludes bibliographical references at the end of each chapters. 327 $aChapter 1. Introduction and Overview (by David J Fogarty) -- Chapter 2. Severity of Dormancy Model (SDM): Reckoning the Customers before they Quiescent (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 3. Double Hurdle Model: Not if, but when will Customer Attrite? (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 4. Optimizing the Media Mix- Evaluating the Impact of Advertisement Expenditures of Different Media (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 5. Strategic Retail Marketing through DGP Based Models (by Saumitra N Bhaduri, Anuradha V., S. Raja Sethu Durai and David J Fogarty) -- Chapter 6. Mitigating Sample Selection Bias through Customer Relationship Management (by Saumitra N Bhaduri, Anuradha V. and David J Fogart) -- Chapter 7. Enabling Incremental Gains through Customized Price Optimization (by Saumitra N Bhaduri, Anuradha V. Avanti George and David J Fogarty) -- Chapter 8. Customer Relationship Management (CRM) to Avoid Cannibalization: Analys Through Spend Intensity Model (by Saumitra N Bhaduri, Anuradha V. Avanti George and David J Fogarty) -- Chapter 9. Estimating Price Elasticity with Sparse Data: A Bayesian Approach (by David J Fogarty and Saumitra N Bhaduri) -- Chapter 10. New Methods in Ant Colony Optimization using Multiple Foraging Approach to Increase Stability (by David J Fogarty, Avanti George and Saumitra N Bhaduri) -- Chapter 11. Customer Lifecycle Management ? Past, Present and Future (by Avanti George, Saumitra Bhaduri and David J Fogarty). 330 $aThe present book provides an enterprise-wide guide for anyone interested in pursuing analytic methods in order to compete effectively. It supplements more general texts on statistics and data mining by providing an introduction from leading practitioners in business analytics and real case studies of firms using advanced analytics to gain a competitive advantage in the marketplace. In the era of ?big data? and competing analytics, this book provides practitioners applying business analytics with an overview of the quantitative strategies and techniques used to embed analysis results and advanced algorithms into business processes and create automated insight-driven decisions within the firm. Numerous studies have shown that firms that invest in analytics are more likely to win in the marketplace. Moreover, the Internet of Everything (IoT) for manufacturing and social-local-mobile (SOLOMO) for services have made the use of advanced business analytics even more important for firms. These case studies were all developed by real business analysts, who were assigned the task of solving a business problem using advanced analytics in a way that competitors were not. Readers learn how to develop business algorithms on a practical level, how to embed these within the company and how to take these all the way to implementation and validation. 606 $aManagement information systems 606 $aIndustrial management 606 $aEconometrics 606 $aOperations research 606 $aManagement science 606 $aLeadership 606 $aStatistics 606 $aBusiness Process Management$3https://scigraph.springernature.com/ontologies/product-market-codes/522020 606 $aEconometrics$3https://scigraph.springernature.com/ontologies/product-market-codes/W29010 606 $aOperations Research, Management Science$3https://scigraph.springernature.com/ontologies/product-market-codes/M26024 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aStatistics for Business, Management, Economics, Finance, Insurance$3https://scigraph.springernature.com/ontologies/product-market-codes/S17010 615 0$aManagement information systems. 615 0$aIndustrial management. 615 0$aEconometrics. 615 0$aOperations research. 615 0$aManagement science. 615 0$aLeadership. 615 0$aStatistics. 615 14$aBusiness Process Management. 615 24$aEconometrics. 615 24$aOperations Research, Management Science. 615 24$aBusiness Strategy/Leadership. 615 24$aStatistics for Business, Management, Economics, Finance, Insurance. 676 $a658.4038 700 $aBhaduri$b Saumitra N$4aut$4http://id.loc.gov/vocabulary/relators/aut$0929209 702 $aFogarty$b David$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910254952603321 996 $aAdvanced Business Analytics$92088412 997 $aUNINA