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010   $a981-10-0087-5
024 7 $a10.1007/978-981-10-0087-4
035   $a(CKB)3710000000577201
035   $a(EBL)4354114
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035   $a(PQKBTitleCode)TC0001636804
035   $a(PQKBWorkID)14955774
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035   $a(DE-He213)978-981-10-0087-4
035   $a(MiAaPQ)EBC4354114
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100   $a20160120d2016      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$ae-Consumers in the Era of New Tourism /$fedited by Erkan Sezgin
205   $a1st ed. 2016.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2016.
215   $a1 online resource (146 p.)
225 1 $aManaging the Asian Century,$x2364-5857
300   $aDescription based upon print version of record.
311   $a981-10-0085-9 
320   $aIncludes bibliographical references and index.
327   $aChapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. .
330   $aThis book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
410  0$aManaging the Asian Century,$x2364-5857
606   $aTourism
606   $aManagement
606   $aE-business
606   $aElectronic commerce
606   $aE-commerce
606   $aMarketing
606   $aTourism Management$3https://scigraph.springernature.com/ontologies/product-market-codes/527050
606   $ae-Business/e-Commerce$3https://scigraph.springernature.com/ontologies/product-market-codes/522060
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
615  0$aTourism.
615  0$aManagement.
615  0$aE-business.
615  0$aElectronic commerce.
615  0$aE-commerce.
615  0$aMarketing.
615 14$aTourism Management.
615 24$ae-Business/e-Commerce.
615 24$aMarketing.
676   $a025.0691
702   $aSezgin$b Erkan$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910254951203321
996   $aE-Consumers in the Era of New Tourism$92135941
997   $aUNINA