LEADER 04555nam 22006135 450 001 9910254950703321 005 20200630105211.0 010 $a3-319-39733-8 024 7 $a10.1007/978-3-319-39733-7 035 $a(CKB)3710000000842917 035 $a(EBL)4662179 035 $a(DE-He213)978-3-319-39733-7 035 $a(MiAaPQ)EBC4662179 035 $a(PPN)228320062 035 $a(EXLCZ)993710000000842917 100 $a20160901d2016 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMind Genomics $eA Guide to Data-Driven Marketing Strategy /$fby Veljko Milutinovic, Jakob Salom 205 $a1st ed. 2016. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2016. 215 $a1 online resource (129 p.) 225 1 $aSpringerBriefs in Business,$x2191-5482 300 $aDescription based upon print version of record. 311 $a3-319-39731-1 327 $aIntroduction to Basic Concepts of Mind Genomics -- Research Challenges -- Case Studies -- The Infrastructure Framework for Mind Genomics -- An Efficient Technological Support for Mind Genomics -- Conclusions. 330 $aIn this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence. Mind Genomics identifies what aspects of a general topic are important to the audience, how different people in the audience will respond to different aspects of that topic, and how to pinpoint the viewpoints of different audience segments to each aspect of the topic. A careful step by step approach explains what activities ought to be taken and what scenarios must be followed while applying this method in order to find the right way to capture the hearts and minds of targeted audiences. This book explains how Mind Genomics plays a matching game with one?s potential audience and various ways one can present the products and ideas resulting in a systematic approach to influencing others, backed by real data; how one can play with ideas, see patterns imposed by the mind and create new, inductive, applied sciences of the mind, measuring the world using the mind of man as the yardstick. In details it describes how everyday thought is transferred into actionable data and results. Whether one is a senior marketer for a large corporation, a professor at a university, or administrator at a hospital, one could use Mind Genomics to learn how to transform available information into actionable steps that will increase the products sales, or increase the number of interested students for a new university program, or the number of satisfied patients in the hospital with their medical conditions kept at highest levels after leaving it.   Mind Genomics was first introduced by Dr. Howard Moskowitz, an alumnus of Harvard University and the father of Horizontal Segmentation - a widely accepted business model for targeted marketing and profit maximization. . 410 0$aSpringerBriefs in Business,$x2191-5482 606 $aMarketing 606 $aData mining 606 $aBehavioral sciences 606 $aBehavioral economics 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aData Mining and Knowledge Discovery$3https://scigraph.springernature.com/ontologies/product-market-codes/I18030 606 $aBehavioral Sciences$3https://scigraph.springernature.com/ontologies/product-market-codes/L13009 606 $aBehavioral/Experimental Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W54000 615 0$aMarketing. 615 0$aData mining. 615 0$aBehavioral sciences. 615 0$aBehavioral economics. 615 14$aMarketing. 615 24$aData Mining and Knowledge Discovery. 615 24$aBehavioral Sciences. 615 24$aBehavioral/Experimental Economics. 676 $a650 700 $aMilutinovic$b Veljko$4aut$4http://id.loc.gov/vocabulary/relators/aut$025459 702 $aSalom$b Jakob$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910254950703321 996 $aMind Genomics$92287387 997 $aUNINA