LEADER 03522nam 22006735 450 001 9910254949903321 005 20250430120209.0 010 $a3-319-39946-2 024 7 $a10.1007/978-3-319-39946-1 035 $a(CKB)3710000000732284 035 $a(DE-He213)978-3-319-39946-1 035 $a(MiAaPQ)EBC4558183 035 $a(PPN)228320402 035 $a(EXLCZ)993710000000732284 100 $a20160606d2016 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in National Brand and Private Label Marketing $eThird International Conference, 2016 /$fedited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht 205 $a1st ed. 2016. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2016. 215 $a1 online resource (X, 161 p. 8 illus., 1 illus. in color.) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254 311 08$a3-319-39945-4 320 $aIncludes bibliographical references at the end of each chapters. 327 $aPart I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. . 330 $aThis volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and pricedifferentials, pursuing a wide variety of theoretical and methodological approaches to do so. 410 0$aSpringer Proceedings in Business and Economics,$x2198-7254 606 $aMarketing 606 $aPsychology, Industrial 606 $aElectronic commerce 606 $aStrategic planning 606 $aLeadership 606 $aMarketing 606 $aWork and Organizational Psychology 606 $aE-Business 606 $aBusiness Strategy and Leadership 615 0$aMarketing. 615 0$aPsychology, Industrial. 615 0$aElectronic commerce. 615 0$aStrategic planning. 615 0$aLeadership. 615 14$aMarketing. 615 24$aWork and Organizational Psychology. 615 24$aE-Business. 615 24$aBusiness Strategy and Leadership. 676 $a658.827 702 $aMartínez-López$b Francisco J$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aGa?zquez Abad$b Juan Carlos$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aGijsbrecht$b Els$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910254949903321 996 $aAdvances in National Brand and Private Label Marketing$91934675 997 $aUNINA