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010   $a3-642-54487-8
024 7 $a10.1007/978-3-642-54487-3
035   $a(CKB)3710000000667143
035   $a(DE-He213)978-3-642-54487-3
035   $a(MiAaPQ)EBC4526868
035   $a(PPN)224348361
035   $a(EXLCZ)993710000000667143
100   $a20160511d2016      u|             0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMedia Convergence Handbook - Vol. 2$b[electronic resource] $eFirms and User Perspectives /$fedited by Artur Lugmayr, Cinzia Dal Zotto
205   $a1st ed. 2016.
210  1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2016.
215   $a1 online resource (XI, 473 p. 125 illus., 103 illus. in color.) 
225 1 $aMedia Business and Innovation,$x2523-319X
311   $a3-642-54486-X 
320   $aIncludes bibliographical references at the end of each chapters.
327   $aIntroduction -- Impact of Convergence on Media Organizations and Markets -- Media Production and Convergence -- Media User Interfaces, Experiences and Perspectives -- Convergence and Media Business Outlook.
330   $aThe Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
410  0$aMedia Business and Innovation,$x2523-319X
606   $aIndustrial management
606   $aInformation technology
606   $aBusiness?Data processing
606   $aManagement
606   $aMedia Management$3https://scigraph.springernature.com/ontologies/product-market-codes/513020
606   $aIT in Business$3https://scigraph.springernature.com/ontologies/product-market-codes/522000
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
615  0$aIndustrial management.
615  0$aInformation technology.
615  0$aBusiness?Data processing.
615  0$aManagement.
615 14$aMedia Management.
615 24$aIT in Business.
615 24$aInnovation/Technology Management.
676   $a658
702   $aLugmayr$b Artur$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aDal Zotto$b Cinzia$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910254943303321
996   $aMedia Convergence Handbook - Vol. 2$92252855
997   $aUNINA