LEADER 05056nam 22006615 450 001 9910254939303321 005 20200704025055.0 010 $a3-319-18696-5 024 7 $a10.1007/978-3-319-18696-2 035 $a(CKB)3710000000416730 035 $a(EBL)2096132 035 $a(SSID)ssj0001500710 035 $a(PQKBManifestationID)11904631 035 $a(PQKBTitleCode)TC0001500710 035 $a(PQKBWorkID)11522857 035 $a(PQKB)11632127 035 $a(DE-He213)978-3-319-18696-2 035 $a(MiAaPQ)EBC2096132 035 $a(PPN)186029276 035 $a(EXLCZ)993710000000416730 100 $a20150529d2016 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCultural Perspectives in a Global Marketplace $eProceedings of the 2010 Cultural Perspectives in Marketing Conference /$fedited by Dheeraj Sharma 205 $a1st ed. 2016. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2016. 215 $a1 online resource (160 p.) 225 1 $aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6165 300 $aDescription based upon print version of record. 311 $a3-319-18695-7 320 $aIncludes bibliographical references. 327 $aSession 1.1: Cultures, Regions, and Identity -- Session 1.2: Cross-Cultural Ethics and Social Responsibility -- Session 2.1: Marketing Strategy and Performance -- Session 3.1: Consumer Behavior across Cultures (I) -- Session 3.2: Business-to-Business Marketing across Cultures -- Session 4.1: Cross-Cultural Research Methodology -- Session 4.2: Marketing of Services across Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product Management across Cultures: Selected Issues -- Session 5.3: Pedagogical Topics (I) -- Session 6.1: Consumer Behavior across Cultures (II) -- Session 6.2: Special Session: trust in exchange dyads -- Session 6.3: Pedagogical Topics (II) -- Session 7.1: Global Brands and Brand Equity -- Session 7.2: Country-of-Origin and E-Loyalty -- Session 8.1: Professional Topics -- Session 8.2: Special Session: International Cultural Issues in Pricing Strategy -- Session 8.3: Cross-Cultural Integrated Marketing Communications -- Session 9.1: Culture and Brand Personality -- Session 9.2: Some Important Effects of Globalization on Advertising and the Advertising Industry in French Speaking Nations -- Session 9.3: Consumer Behavior across Cultures (IV) -- Session 10.1: Marketing Education across Cultures -- Session 11.1: Consumer Behavior across Cultures (III) -- Session 11.2: Social, Complaining and Not-for-Profit Marketing -- Session 11.3: Travel and Tourism Marketing (I) -- Session 12.1: Travel and Tourism Marketing (II) -- Session 12.2: Culture and Marketing Strategy. 330 $aThis volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.     Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 410 0$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6165 606 $aMarketing 606 $aLeadership 606 $aSales management 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000 615 0$aMarketing. 615 0$aLeadership. 615 0$aSales management. 615 14$aMarketing. 615 24$aBusiness Strategy/Leadership. 615 24$aSales/Distribution. 676 $a330 676 $a658.4092 676 $a658.8 676 $a658.81 702 $aSharma$b Dheeraj$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910254939303321 996 $aCultural Perspectives in a Global Marketplace$92288974 997 $aUNINA