LEADER 03843nam  22006855  450 
001 9910254938303321
005 20200629225312.0
010   $a3-319-17124-0
024 7 $a10.1007/978-3-319-17124-1
035   $a(CKB)3710000000460477
035   $a(EBL)3568046
035   $a(SSID)ssj0001546824
035   $a(PQKBManifestationID)16140925
035   $a(PQKBTitleCode)TC0001546824
035   $a(PQKBWorkID)14796290
035   $a(PQKB)11591650
035   $a(DE-He213)978-3-319-17124-1
035   $a(MiAaPQ)EBC3568046
035   $a(PPN)188458476
035   $a(EXLCZ)993710000000460477
100   $a20150805d2016      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarket Entry into the USA $eWhy European Companies Fail and How to Succeed /$fby Ralf Drews, Melissa Lamson
205   $a1st ed. 2016.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2016.
215   $a1 online resource (139 p.)
225 1 $aManagement for Professionals,$x2192-8096
300   $aDescription based upon print version of record.
311   $a3-319-17123-2 
320   $aIncludes bibliographical references.
327   $aThe Case for Culture in Expansion Strategy -- Your Company's Value Proposition in the US -- Defining and Exploring in the US Market -- Determining the Organization's Cultural Fit in the US -- Ready to Go to the US? - Key Strategic Steps -- Sustaining Your Business Investment in the US.
330   $aThis book connects a buying psychology driven by American beliefs and values with a company?s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its ?go/no-go? decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.
410  0$aManagement for Professionals,$x2192-8096
606   $aMarketing
606   $aLeadership
606   $aManagement
606   $aMarket research
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aCultural Management$3https://scigraph.springernature.com/ontologies/product-market-codes/X22050
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
615  0$aMarketing.
615  0$aLeadership.
615  0$aManagement.
615  0$aMarket research.
615 14$aMarketing.
615 24$aBusiness Strategy/Leadership.
615 24$aCultural Management.
615 24$aMarket Research/Competitive Intelligence.
676   $a650
700   $aDrews$b Ralf$4aut$4http://id.loc.gov/vocabulary/relators/aut$0934406
702   $aLamson$b Melissa$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910254938303321
996   $aMarket Entry into the USA$92104164
997   $aUNINA