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100   $a20160113d2016      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aHigher Education Consumer Choice /$fby J. Hemsley-Brown, I. Oplatka
205   $a1st ed. 2016.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Pivot,$d2016.
215   $a1 online resource (144 p.)
225 1 $aPalgrave Pivot
300   $aDescription based upon print version of record.
311   $a1-349-69795-8 
311   $a1-137-49718-1 
320   $aIncludes bibliographical reference at the end of each chapters and index.
327   $aCover; Half-Title; Title; Copyright; Contents; List of Illustrations; Introduction to Higher Education Consumer Behaviour; 1 Context and Concepts of Higher Education Consumer Choice; 2 Personal Influences on Consumer Behaviour; 3 Group Aspects of Consumer Behaviour; 4 Organisational Factors Influencing Higher Education Consumer Choice; Conclusion: Modelling Higher Education Consumer Choice; Index
330   $aHigher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
410  0$aPalgrave pivot.
606   $aInternational business enterprises
606   $aHigher education
606   $aMarketing
606   $aEducation?Economic aspects
606   $aOperations research
606   $aDecision making
606   $aInternational economics
606   $aInternational Business$3https://scigraph.springernature.com/ontologies/product-market-codes/525000
606   $aHigher Education$3https://scigraph.springernature.com/ontologies/product-market-codes/O36000
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aEducation Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W36000
606   $aOperations Research/Decision Theory$3https://scigraph.springernature.com/ontologies/product-market-codes/521000
606   $aInternational Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W33000
615  0$aInternational business enterprises.
615  0$aHigher education.
615  0$aMarketing.
615  0$aEducation?Economic aspects.
615  0$aOperations research.
615  0$aDecision making.
615  0$aInternational economics.
615 14$aInternational Business.
615 24$aHigher Education.
615 24$aMarketing.
615 24$aEducation Economics.
615 24$aOperations Research/Decision Theory.
615 24$aInternational Economics.
676   $a500
700   $aHemsley-Brown$b J$4aut$4http://id.loc.gov/vocabulary/relators/aut$0997991
702   $aOplatka$b I$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910254936703321
996   $aHigher Education Consumer Choice$92288972
997   $aUNINA