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010   $a3-662-53123-2
024 7 $a10.1007/978-3-662-53123-5
035   $a(CKB)3710000000852419
035   $a(EBL)4676970
035   $a(DE-He213)978-3-662-53123-5
035   $a(MiAaPQ)EBC4676970
035   $a(PPN)22223167X
035   $a(EXLCZ)993710000000852419
100   $a20160909d2017      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aDeveloping International Strategies /$fby Rudolf Grünig, Dirk Morschett
205   $a2nd ed. 2017.
210  1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2017.
215   $a1 online resource (223 p.)
300   $aDescription based upon print version of record.
311   $a3-662-53122-4 
320   $aIncludes bibliographical references and index.
327   $aIntroduction -- Internationalization: Facts and Figures About Internationalization at the Macro Level -- Facts and Figures About Internationalization at the Company Level -- Reasons of the Internationalization of Companies -- Generell Strategic Planning and Its Importance for Going International -- General Strategic Planning as the Starting Point for Going International for New Markets -- General Strategic Planning as the Starting Point for Going International for Production and Sourcing -- Going International for New Markets: Overview of the Planning Process for Going International for New Markets -- Determining the Target Markets -- Determining the Market Entry Modes -- Developing the Strategy and the Project Plans -- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing -- Determining a Framework for Going International for Production and Sourcing -- Determining Suitable Location - Operation Mode Combinations -- Developing the Strategy and the Project Plans -- Strategic Challenges of International Companies: Determining the Generic International Strategy -- Determining the Differentiation-Standardization Level of the Market Offer -- Determining the Operations Strategy.
330   $aThis book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master?s students.
606   $aLeadership
606   $aGlobalization
606   $aMarkets
606   $aSmall business
606   $aOrganization
606   $aPlanning
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aEmerging Markets/Globalization$3https://scigraph.springernature.com/ontologies/product-market-codes/525010
606   $aSmall Business$3https://scigraph.springernature.com/ontologies/product-market-codes/514010
606   $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000
615  0$aLeadership.
615  0$aGlobalization.
615  0$aMarkets.
615  0$aSmall business.
615  0$aOrganization.
615  0$aPlanning.
615 14$aBusiness Strategy/Leadership.
615 24$aEmerging Markets/Globalization.
615 24$aSmall Business.
615 24$aOrganization.
676   $a650
700   $aGrünig$b Rudolf$4aut$4http://id.loc.gov/vocabulary/relators/aut$0862588
702   $aMorschett$b Dirk$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910254926803321
996   $aDeveloping International Strategies$91925368
997   $aUNINA