LEADER 03998nam 22006135 450 001 9910254925703321 005 20200629140126.0 010 $a3-658-10183-0 024 7 $a10.1007/978-3-658-10183-1 035 $a(CKB)3710000000909203 035 $a(DE-He213)978-3-658-10183-1 035 $a(MiAaPQ)EBC5579173 035 $a(PPN)222232986 035 $a(EXLCZ)993710000000909203 100 $a20161007d2017 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aStrategic Retail Management $eText and International Cases /$fby Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein 205 $a3rd ed. 2017. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2017. 215 $a1 online resource (XVI, 468 p. 150 illus.) 311 $a3-658-10182-2 327 $aFunctions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement. 330 $aThis book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. . 606 $aTrade 606 $aBusiness 606 $aCommerce 606 $aSales management 606 $aMarketing 606 $aTrade$3https://scigraph.springernature.com/ontologies/product-market-codes/527010 606 $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 615 0$aTrade. 615 0$aBusiness. 615 0$aCommerce. 615 0$aSales management. 615 0$aMarketing. 615 14$aTrade. 615 24$aSales/Distribution. 615 24$aMarketing. 676 $a658.87 700 $aZentes$b Joachim$4aut$4http://id.loc.gov/vocabulary/relators/aut$0572055 702 $aMorschett$b Dirk$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aSchramm-Klein$b Hanna$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910254925703321 996 $aStrategic Retail Management$92104152 997 $aUNINA