LEADER 03057nam  22006735  450 
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005 20251116191205.0
010   $a9783319511276
010   $a3319511270
024 7 $a10.1007/978-3-319-51127-6
035   $a(CKB)4100000000586988
035   $a(DE-He213)978-3-319-51127-6
035   $a(MiAaPQ)EBC5051188
035   $a(PPN)222236531
035   $a(Perlego)3497389
035   $a(EXLCZ)994100000000586988
100   $a20170921d2017      u|         0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvances in Luxury Brand Management /$fedited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
205   $a1st ed. 2017.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2017.
215   $a1 online resource (X, 256 p. 15 illus.)
225 1 $aJournal of Brand Management: Advanced Collections
311 08$a9783319511269 
311 08$a3319511262 
320   $aIncludes bibliographical references at the end of each chapters and index.
330   $aPresenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
410  0$aJournal of Brand Management: Advanced Collections
606   $aBranding (Marketing)
606   $aConsumer behavior
606   $aMarketing research
606   $aBusiness intelligence
606   $aCustomer relations$xManagement
606   $aBranding
606   $aConsumer Behavior
606   $aMarket Research and Competitive Intelligence
606   $aCustomer Relationship Management
615  0$aBranding (Marketing)
615  0$aConsumer behavior.
615  0$aMarketing research.
615  0$aBusiness intelligence.
615  0$aCustomer relations$xManagement.
615 14$aBranding.
615 24$aConsumer Behavior.
615 24$aMarket Research and Competitive Intelligence.
615 24$aCustomer Relationship Management.
676   $a658.812
702   $aKapferer$b Jean-Noe?l$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aKernstock$b Joachim$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aBrexendorf$b Tim Oliver$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aPowell$b Shaun M.$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910254922503321
996   $aAdvances in Luxury Brand Management$92212276
997   $aUNINA