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010   $a3-319-49542-9
024 7 $a10.1007/978-3-319-49542-2
035   $a(CKB)3710000001094963
035   $a(DE-He213)978-3-319-49542-2
035   $a(MiAaPQ)EBC4819674
035   $a(PPN)222237279
035   $a(EXLCZ)993710000001094963
100   $a20170307d2017      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aStrategy and Communication for Innovation $eIntegrative Perspectives on Innovation in the Digital Economy /$fedited by Nicole Pfeffermann, Julie Gould
205   $a3rd ed. 2017.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2017.
215   $a1 online resource (XXVI, 424 p. 60 illus., 33 illus. in color.) 
311   $a3-319-49540-2 
320   $aIncludes bibliographical references at the end of each chapters.
327   $aPart I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Case Examples.
330   $aInnovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both strategy and communication are important drivers of innovation and growth and, hence, critical factors underpinning sustainable innovation and market success in the long-run. As a new communication field, innovation communication facilitates managing open innovation, strengthening corporate culture and reputation, successfully launching new products and services as well as building new capabilities and difficult-to-imitate resources. Consequently, firms today need to develop a strong communication portfolio as an integral part of any information-innovation processes on a functional and/or company-wide level. This also includes understanding the role of communicators in clusters, research networks, and supportive ecosystems. The third edition of the contributed volume ?Strategy and Communication for Innovation? concentrates on emerging approaches and methods for integrating communication in corporate innovation and business model innovation in the digital economy. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on latest research on innovation communication and strategic open innovation. It also provides guidance for managers to understand the diverse pathways by which they can leverage communication to shape and accelerate innovation and growth.>.
606   $aEntrepreneurship
606   $aEngineering economics
606   $aEngineering economy
606   $aEconomic sociology
606   $aEntrepreneurship$3https://scigraph.springernature.com/ontologies/product-market-codes/514000
606   $aEngineering Economics, Organization, Logistics, Marketing$3https://scigraph.springernature.com/ontologies/product-market-codes/T22016
606   $aOrganizational Studies, Economic Sociology$3https://scigraph.springernature.com/ontologies/product-market-codes/X22020
615  0$aEntrepreneurship.
615  0$aEngineering economics.
615  0$aEngineering economy.
615  0$aEconomic sociology.
615 14$aEntrepreneurship.
615 24$aEngineering Economics, Organization, Logistics, Marketing.
615 24$aOrganizational Studies, Economic Sociology.
676   $a658.421
702   $aPfeffermann$b Nicole$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aGould$b Julie$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910254921803321
996   $aStrategy and Communication for Innovation$92112844
997   $aUNINA