LEADER 04776nam  22006855  450 
001 9910254917803321
005 20230516132224.0
010   $a3-319-57373-X
024 7 $a10.1007/978-3-319-57373-1
035   $a(CKB)3710000001633012
035   $a(MiAaPQ)EBC4942031
035   $a(DE-He213)978-3-319-57373-1
035   $a(PPN)22223962X
035   $a(EXLCZ)993710000001633012
100   $a20170809d2017      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aPolitical Marketing and Management in Ghana $eA New Architecture /$fedited by Kobby Mensah
205   $a1st ed. 2017.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2017.
215   $a1 online resource (207 pages) $cillustrations, tables
225 1 $aPalgrave Studies in Political Marketing and Management,$x2946-2622
311   $a3-319-57372-1 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $a1. Political Marketing and Management: A New Architecture; Kobby Mensah -- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre -- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah -- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu -- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi -- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan -- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah -- 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre -- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah -- 10. Conclusion; Kobby Mensah.
330   $a?[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and branding in parties, it lays important foundations for new political marketing and management research.? ?Jennifer Lees-Marshment, Professor, The University of Auckland, New Zealand ?A pace-setting book on political marketing in Ghana that offers a strategic direction to political campaigning, financing, human resource management and leadership.? ?Joshua Yindenaba Abor, Professor and Dean, The University of Ghana Business School, University of Ghana This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
410  0$aPalgrave Studies in Political Marketing and Management,$x2946-2622
606   $aStrategic planning
606   $aLeadership
606   $aBranding (Marketing)
606   $aElections
606   $aTelemarketing
606   $aInternet marketing
606   $aAdvertising media planning
606   $aBusiness Strategy and Leadership
606   $aBranding
606   $aElectoral Politics
606   $aDigital Marketing
606   $aMedia Planning
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aBranding (Marketing).
615  0$aElections.
615  0$aTelemarketing.
615  0$aInternet marketing.
615  0$aAdvertising media planning.
615 14$aBusiness Strategy and Leadership.
615 24$aBranding.
615 24$aElectoral Politics.
615 24$aDigital Marketing.
615 24$aMedia Planning.
676   $a320.60941
702   $aMensah$b Kobby$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910254917803321
996   $aPolitical Marketing and Management in Ghana$92252834
997   $aUNINA