LEADER 04655nam 22006735 450 001 9910254911703321 005 20251230065350.0 010 $a3-319-47331-X 024 7 $a10.1007/978-3-319-47331-4 035 $a(CKB)3710000001185775 035 $a(DE-He213)978-3-319-47331-4 035 $a(MiAaPQ)EBC4851836 035 $a(PPN)222233125 035 $a(EXLCZ)993710000001185775 100 $a20170429d2017 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing at the Confluence between Entertainment and Analytics $eProceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /$fedited by Patricia Rossi 205 $a1st ed. 2017. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2017. 215 $a1 online resource (XLIV, 1595 p. 53 illus., 30 illus. in color.) 225 1 $aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173 311 08$a3-319-47330-1 320 $aIncludes bibliographical references at the end of each chapters. 327 $aAdvertising Communication -- Branding and Brand Management -- Business-to-Business Marketing -- Cause- and Health-related Marketing and Consumer Well-being -- Children, Family and/or Senior Marketing -- Consumer Decision Making -- Cross-Cultural, Multicultural and/or International Marketing -- Digital and/or Internet Communication -- Ethics, Social Responsibility, Environmental and/or Sustainable Marketing -- Fashion and/or Luxury Marketing -- Marketing in Emerging Markets -- Marketing Research: Methods, Measures, Analytics and/or Big Data Research -- Marketing Strategy -- New Product (Service) Innovations, Creativity, Pricing and/or Customer Value -- Personal Selling and Sales Management -- Relationship/Services/Customer Relationship Marketing -- Retailing -- Social Media Marketing -- Sponsorship-linked Communication and/or Product Placement -- Supply Chain Management, Channel and/or Distribution Marketing -- Tourism, Hospitality and/or Environmental Marketing -- Wine and/or Food Marketing. . 330 $aThis volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 410 0$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173 606 $aCustomer relations$xManagement 606 $aTelemarketing 606 $aInternet marketing 606 $aStrategic planning 606 $aLeadership 606 $aCustomer services 606 $aCustomer Relationship Management 606 $aDigital Marketing 606 $aBusiness Strategy and Leadership 606 $aCustomer Service and Call Center 615 0$aCustomer relations$xManagement. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aCustomer services. 615 14$aCustomer Relationship Management. 615 24$aDigital Marketing. 615 24$aBusiness Strategy and Leadership. 615 24$aCustomer Service and Call Center. 676 $a658.872 702 $aRossi$b Patricia$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910254911703321 996 $aMarketing at the Confluence between Entertainment and Analytics$92143712 997 $aUNINA