LEADER 04369nam 22006015 450 001 9910254908903321 005 20201008133019.0 010 $a3-319-50091-0 024 7 $a10.1007/978-3-319-50091-1 035 $a(CKB)3850000000027339 035 $a(DE-He213)978-3-319-50091-1 035 $a(MiAaPQ)EBC5595997 035 $a(PPN)222234393 035 $a(EXLCZ)993850000000027339 100 $a20170424d2017 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aIntroduction to Electronic Commerce and Social Commerce /$fby Efraim Turban, Judy Whiteside, David King, Jon Outland 205 $a4th ed. 2017. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2017. 215 $a1 online resource (XXV, 435 p. 74 illus., 63 illus. in color.) 225 1 $aSpringer Texts in Business and Economics,$x2192-4333 311 1 $a3-319-50090-2 327 $aChapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation. 330 $aThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor?s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. 410 0$aSpringer Texts in Business and Economics,$x2192-4333 606 $aElectronic commerce 606 $aElectronic commerce 606 $aElectronic commerce 606 $aManagement information systems 606 $ae-Business/e-Commerce$3https://scigraph.springernature.com/ontologies/product-market-codes/522060 606 $aBusiness Information Systems$3https://scigraph.springernature.com/ontologies/product-market-codes/522030 615 0$aElectronic commerce. 615 0$aElectronic commerce. 615 0$aElectronic commerce. 615 0$aManagement information systems. 615 14$ae-Business/e-Commerce. 615 24$aBusiness Information Systems. 676 $a650 700 $aTurban$b Efraim$4aut$4http://id.loc.gov/vocabulary/relators/aut$088928 702 $aWhiteside$b Judy$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aKing$b David$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aOutland$b Jon$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910254908903321 996 $aIntroduction to Electronic Commerce and Social Commerce$92019320 997 $aUNINA