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010   $a981-10-4442-2
024 7 $a10.1007/978-981-10-4442-7
035   $a(CKB)4340000000061781
035   $a(MiAaPQ)EBC4872962
035   $a(DE-He213)978-981-10-4442-7
035   $a(PPN)222234636
035   $a(EXLCZ)994340000000061781
100   $a20170605d2017      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aCompetitive Advantage of Customer Centricity /$fby Sathit Parniangtong
205   $a1st ed. 2017.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2017.
215   $a1 online resource (341 pages) $cillustrations, tables
225 1 $aManagement for Professionals,$x2192-8096
300   $aIncludes index.
311   $a981-10-4441-4 
327   $aPreface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity ? A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers? Diverse Needs.
330   $aThis book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers? requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer?s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
410  0$aManagement for Professionals,$x2192-8096
606   $aCustomer relations?Management
606   $aLeadership
606   $aMarket research
606   $aCustomer Relationship Management$3https://scigraph.springernature.com/ontologies/product-market-codes/513050
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
615  0$aCustomer relations?Management.
615  0$aLeadership.
615  0$aMarket research.
615 14$aCustomer Relationship Management.
615 24$aBusiness Strategy/Leadership.
615 24$aMarket Research/Competitive Intelligence.
676   $a658.812
700   $aParniangtong$b Sathit$4aut$4http://id.loc.gov/vocabulary/relators/aut$0963279
906   $aBOOK
912   $a9910254904503321
996   $aCompetitive Advantage of Customer Centricity$92252196
997   $aUNINA